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The Power of Localization in User Experience

  • Consumer products, Contextual User Studies, Customer Experience, Global Products and Localization, User Adoption, UX Education

How adapting our products to different locations led to better business results and happier users.

Article by Rotem Maor
IDEAS IN BRIEF
The Power of Localization in User Experience
  • In the article, the author describes how Wix, with over 238 million users, focuses on providing a localized experience for their non-English-speaking users.
  • Good localization builds trust with users, which benefits the business in the long run. The article demonstrates how Wix adapts to Japanese, French, Brazilian, and other cultures.
  • The author gives advice on how to promote localization in your own company:
    • Raise awareness of its importance and value.
    • Consider factors such as language, cultural sensitivity, currency, date formats, gender, and local etiquette.
    • Attribute resources to localization and involve them in the design process early on.
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5 min read

Invisible Machines Podcast: High Risk and Lots of Experimentation

  • Artificial Intelligence, Podcast, UX Education, UX Magazine, UX World Changing Ideas

Robb and Josh talk about the elevated levels of risk and experimentation required to move hyperautomation forward.

Article by UX Magazine Staff
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1 min read

Breaking the Code: The Consequences of Ignoring Ethics in Design

  • Accessibility, Design, Privacy and Data Security, Things UX People Like, UX Education

Navigating the ethical minefield of design by understanding the importance of responsible design practices.

Article by Nate Schloesser
IDEAS IN BRIEF
Breaking the Code: The Consequences of Ignoring Ethics in Design
  • In the article, the author proves that designing digital products, services, and systems requires thoughtful consideration of social, ethical, and moral implications.
  • The following are some of the most important ethical issues in digital design:
    • Privacy;
    • Data protection;
    • Accessibility;
    • Fairness and non-discrimination;
    • Transparency;
    • Transparency in decision-making;
    • Responsible AI.
  • To ensure ethical design and development of digital technologies, the author suggests using the following practices:
    • Conducting user research and testing;
    • Incorporating diverse perspectives in the design process;
    • Clear and transparent communication with users;
    • Continual evaluation and improvement;
    • Consult with experts and follow the guidelines;
    • Adopt and follow a code of ethics.
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9 min read

The Invisible Machines Podcast is Here!

  • Artificial Intelligence, UX Education, UX Magazine, UX World Changing Ideas

The authors of the Wall Street Journal bestselling business book, Age of Invisible Machines continue their conversation about conversational AI in a new podcast produced by UX Magazine.

Article by UX Magazine Staff
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2 min read

How Much Personalization Is Enough in UX Design?

  • Customer Experience, Design, Facebook, Social Media Marketing, UX Education

Keeping the right balance when applying customization and personalization in product design is vital. Here are some techniques on how to achieve it.

Article by Mariia Kasym
IDEAS IN BRIEF
How Much Personalization Is Enough in UX Design?
  • Personalization and customization are effective UX approaches that aid users in avoiding undesired content, but they can also cause new challenges.
  • The author covers the main drawbacks of excessive personalization and customization:
    • Lack of diversity;
    • Content redundancy;
    • “Creepy effect” of personalization;
    • Cognitive overload caused by overcustomization.
  • There are several practices, recommended by the author, that prevent overpersonalization and overcustomization:
    • Finding the right balance to maintain content diversity;
    • Using caution when handling potentially sensitive information;
    • Providing users with control when it is relevant;
    • Taking advantage of user feedback.
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10 min read

How Your Brand Experience Affects The User Experience

  • Customer Experience, Marketing and Brand, Product design, UX Education

Delivering an outstanding user experience for your customers has become a challenge for organizations in recent years. A customer experience involves much more than excellent quality or service.

Article by Ali Abdu
IDEAS IN BRIEF
How Your Brand Experience Affects The User Experience
  • While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.
  • Branding is vital for a number of reasons:
    • it creates a feeling of trust;
    • it helps a customer to make a decision when comparing products from different companies.
  • There are various UX factors that are highly influenced by branding:
    • the logo and company colors;
    • the branding style;
    • the details of design.
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4 min read
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