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The Evolution of Experience Design

  • Business UX Leaders, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

The overview of current challenges and opportunities design faces and how BBC team can help designers out to enhance digital experience and understanding of the world.

Article by Dan Ramsden
IDEAS IN BRIEF
The Evolution of Experience Design
  • Dan Ramadan, Creative Director for UX Architecture & Content Design at BBC, tells about the current challenges and opportunities design faces by describing 3 stages of ‘the web’:
    • Challenges of the past (document retrieval)
    • Challenges of the present (control and contribution)
    • Challenges of the future (pervasive and ubiquitous)
  • Technology is as capable of solving problems as it is of creating them.
  • The team at BBC can explore how digital experience can enhance our understanding of the world, develop empathy for others, instill pride and commitment to the importance of the individual and the inherent value of shared values and cooperative society.
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5 min read
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Effective notifications using fogg’s behaviour model

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

Working with notification systems across different platforms is quite an interesting challenge. In this article there are both the process and key takeaways on how you can build an effective notification system.

Article by Paulo Olim
IDEAS IN BRIEF
Effective notifications using fogg’s behaviour model
  • The process of building a notification system across different platforms and making notifications effective and engaging takes a hell lot of thought and discipline.
  • Fogg’s Behaviour Model says that there are three elements that must converge at the same moment for a behavior to occur:
    1. Motivation – it can be either physical like a sensation, emotional like anticipating something in hope or fear that it leads to something, or it can be social when people feel a sense of belonging
    2. Ability – ability as the name suggests is the means or skill to do something and it can be related to different things such as time constraints, routines, physical effort, cognitive overload or even going beyond societal norms
    3. Prompt – without prompt, someone can be very motivated and have the ability to perform the behavior, but there’s simply no call to action
  • Fogg’s Behaviour Model helps you steer in the right direction but the decision of which you notify users may depend on a number of variants and tools, whether that’s analytics or user research.
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6 min read
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How spatial logic can make your product design more intuitive and high-craft

  • Behavioral Science, Customer Experience, Design, Psychology and Human Behavior, Usability, UX Education, UX Magazine

Navigation in digital influences design. 4 reasons why having clear spatial logic between components in design is necessary.

Article by Vida Zhang
IDEAS IN BRIEF
How spatial logic can make your product design more intuitive and high-craft
  • It is important to use spacial logic in digital products as it helps people understand where they are, how they got here and how they can get out – like in the real life.
  • 4 reasons why having clear spatial logic between components in design is necessary:
    • Good spatial logic often maps to physical world metaphors
    • People have also gotten used to digital-native patterns that don’t exist in the physical world
    • Clear spatial logic your design more intuitive
    • Seamless animation also plays a huge role in establishing spatial logic and elevating product quality
  • Vida Zhang, a Product Designer at Meta, suggests looking into the spatial logic implied by the design when you think about elevating the intuitiveness and craft of your product.
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3 min read
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2-Year Prediction for CX/UX Professions

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

The divide between UX/UI Designers and CX Designers has started and it will deepen and widen before settling into a very new normal. Learn what future holds for CX/UX professions.

Article by Debbie Levitt
IDEAS IN BRIEF
2-Year Prediction for CX/UX Professions
  • Debbie Levitt gives 2-Year Prediction for CX/UX Professions where there are and will be 2 groups:
    • UX/UI Designers, UI/UX Designers, UX Designers, and Product Designers are often (but not always) visual designers who make wireframes
    • CX Researchers, CX Architects, CX Visual Designers, CX Content Strategists, and CX Data Scientists
  • UX/UI Designers are often visual designers who make wireframes and rarely have extensive knowledge of cognitive psychology, human behavior, and the true foundations of User Experience.
  • The CX Visual Designers believe in User-Centered Design, Human-Centered Design, in complete customer-centricity and put it into practice in every phase and every step of every task.
  • In the course of the next 2 years the world will keep fighting and trying to explain “the value of design” and “reasons to be customer-centric” in order to “save” CX and UX.
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12 min read
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How To Measure Success as a Designer?

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

The true definition of success for every designer is in the satisfaction of your customer and testimonials of its impact on their end-users. Here are 2 primary methods you can use to measure your success as a designer.

Article by John Olarinde
IDEAS IN BRIEF
How To Measure Success as a Designer?
  • John Olarinde suggests 2 primary methods to measure designers’ success:
    • Net Promoter Score (NPS)
    • Google’s HEART Framework
  • NPS measures customer satisfaction through three metrics:
    • Promoters
    • Passives
    • Critics
  • The HEART framework aims at measuring user experience on a large scale with the following five categories:
    • Happiness (the way people feel about your product)
    • Engagement (the way people use your product)
    • Adoption (this metric focuses on the increase in product adoption, i.e., the acquisition of new users)
    • Retention (this category deals with the number of users returning to use the product)
    • Task Success (the number of complete actions is an important metric)
  • In order to measure the success of the design, you need to put into consideration the level of stakeholder’s satisfaction as well as the time taken to design and implement the product without any additional costs and time overruns
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4 min read
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Design in business

  • Customer Experience, Design, Usability, UX Education, UX Magazine

No one has perfected design down to a tee and many organisations face challenges in how they design. This can often be frustrating. Aren’t we supposed to have this design thing sorted by now?

Article by Andy Thornton
IDEAS IN BRIEF
Design in business
  • Between 2005 and 2015 such organizations as the Design Management Institute (DMI) creating the Design Value Index (DVI), made an experiment in measuring how much value design creates for businesses by investing $10,000 dollars in design-centric companies.
  • Andy Thornton, a strategic design consultant and ex-Strategy Director at UK design studio Clearleft, suggests looking at 3 made-up companies with real problems:
    • The first organisation, Hooli has a problem with design efficiency – everything is done so fast, nobody has time to worry about whether or not they’re shipping things the customers want or need
    • Wayne Enterprises came across the problem of design profitability – nobody is interested in committing the budget unless they can quantify the returns.
    • Cyberdyne are facing the issue of design effectiveness – for them design is the aesthetic surface layer and nothing more.
  • There are 3 factors considered vital ingredients to the success of any product or service:
    • Feasibility – ways the company can make something happen
    • Viability – economic profit for the company
    • Desirability – users’ and customers’ needs
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8 min read
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