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The Evolution of Research

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No, AI User Research is Not “Better Than Nothing”—It’s Much Worse

  • Artificial Intelligence, Defining AI, Direct Observation Research, Research Methods and Techniques, The Evolution of Research

Synthetic insights are not research. They are the fastest path to destroy the margins on your product.

Article by Pavel Samsonov
IDEAS IN BRIEF
No, AI User Research is Not “Better Than Nothing”—It’s Much Worse
  • The article critiques the growing trend of substituting human-centered design processes with AI-generated insights, highlighting the potential pitfalls and implications for design quality and user experience.
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6 min read

How to Think About UX Research Failures

  • Research Methods and Techniques, The Evolution of Research, Things UX People Like, UX Education

A framework for diagnosing a study with conflicting or misleading results, and what to do about it.

Article by Lawton Pybus
IDEAS IN BRIEF
How to Think About UX Research Failures
  • The article examines how UX research studies can fail due to issues in design, analysis, and generalization, using case studies to highlight each category’s importance in maintaining research integrity and relevance.
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6 min read

8 Key Metrics to Measure and Analyze in UX Research

  • Analytics and Tracking, Research Methods and Techniques, Research Tools and Software, The Evolution of Research
Article by Eleanor Hecks
IDEAS IN BRIEF
8 Key Metrics to Measure and Analyze in UX Research
  • The article outlines eight essential metrics for effective UX research, ranging from time on page to social media saturation
  • The author emphasizes the significance of these metrics in enhancing user experience and boosting brand growth.

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6 min read

What Makes Users Adopt a New Feature or Tool?

  • Research Methods and Techniques, The Evolution of Research, User Adoption

How UX teams can provide key insights using technology adoption models

Article by Lawton Pybus
IDEAS IN BRIEF
What Makes Users Adopt a New Feature or Tool?
  • The article explores the evolution of technology adoption theories, focusing on models like Diffusion of Innovations, TAM, TAM 2 and 3, UTAUT, and HMSAM, providing UX practitioners with tools to understand and enhance user behavior in product development.
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6 min read

The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check

  • Artificial Intelligence, Direct Observation Research, Research Methods and Techniques, The Evolution of Research
Article by Keren Ruth Wong
IDEAS IN BRIEF
The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
  • The article explores IDEO Play Lab’s innovative approach to understanding Gen Z’s perspectives on AI through roleplaying, shedding light on the emotional nuances and experiential aspects of AI design.
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4 min read

Pilot Error, Chapanis and The Shape of Things to Come

  • Contextual User Studies, Design, Direct Observation Research, Research Methods and Techniques, The Evolution of Research

How Alphonse Chapanis, a young psychologist, saved the lives of WWII pilots through clever design.

Article by David Hall
IDEAS IN BRIEF
Pilot Error, Chapanis and The Shape of Things to Come
  • The article delves into how Alphonse Chapanis, a pioneering psychologist, transformed aircraft design during World War II. The author expertly illustrates the power of thoughtful design in high-pressure environments.
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5 min read

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