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The Evolution of Research

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A framework for diagnosing a study with conflicting or misleading results, and what to do about it.

Article by Lawton Pybus
How to Think About UX Research Failures
  • The article examines how UX research studies can fail due to issues in design, analysis, and generalization, using case studies to highlight each category’s importance in maintaining research integrity and relevance.
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6 min read
Article by Eleanor Hecks
8 Key Metrics to Measure and Analyze in UX Research
  • The article outlines eight essential metrics for effective UX research, ranging from time on page to social media saturation
  • The author emphasizes the significance of these metrics in enhancing user experience and boosting brand growth.

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6 min read

How UX teams can provide key insights using technology adoption models

Article by Lawton Pybus
What Makes Users Adopt a New Feature or Tool?
  • The article explores the evolution of technology adoption theories, focusing on models like Diffusion of Innovations, TAM, TAM 2 and 3, UTAUT, and HMSAM, providing UX practitioners with tools to understand and enhance user behavior in product development.
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6 min read
Article by Keren Ruth Wong
The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
  • The article explores IDEO Play Lab’s innovative approach to understanding Gen Z’s perspectives on AI through roleplaying, shedding light on the emotional nuances and experiential aspects of AI design.
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4 min read

How Alphonse Chapanis, a young psychologist, saved the lives of WWII pilots through clever design.

Article by David Hall
Pilot Error, Chapanis and The Shape of Things to Come
  • The article delves into how Alphonse Chapanis, a pioneering psychologist, transformed aircraft design during World War II. The author expertly illustrates the power of thoughtful design in high-pressure environments.
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5 min read
Article by Jim Ekanem
Why We Need 11 Usability Heuristics
  • The article critically examines the 10 Usability Heuristics by Jakob Nielsen, highlighting their limitations in addressing current technological advancements and societal contexts.
  • The author proposes an additional heuristic called “Accessibility and Inclusion” to bridge the gap and emphasize the need for designers to prioritize equal access and consider social identities and biases.
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9 min read

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