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The Evolution of Research

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Growing Pains of the Booming Tech Industry

  • Customer Experience, Employee Experience, The Evolution of Research

If you’re a tech-led company, chances are you’re experiencing growth at an incredible rate these days. Are you hiring in a way that’s going to strategically improve your products and services? Is there a cohesive experience for your customers across touch points? Are you pausing long enough to ensure that all the late nights, pressure, and quick feature releases are actually working? Or is your organization operating as the proverbial chicken with its head cut-off?

Article by Sara Fortier
IDEAS IN BRIEF
Growing Pains of the Booming Tech Industry
  • Although there are immense opportunities for tech companies to grow nowadays, many experience four types of challenges.
  • Typical growing pains concern the management of multiple digital products simultaneously, team composition, releases frequency, lack of UX research.
  • The solutions range from creating guiding experience principles to investing more in UX research.
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7 min read

Using Data to Build Better Products

  • Analytics and Tracking, Consumer products, Decision Architecture, Development, Product design, Remote Research, Research Methods and Techniques, Strategy, The Evolution of Research

Great products aren’t magically conceived. They’re molded over time by observing and understanding people in order to identify core needs and thoughtfully solve for them.

Article by Meghan Wenzel
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5 min read
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