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Even when things are going pretty well, we still have a negative bias. There is something perverse about never being happy with objective successes either.
As the dust settles on aviation travel, and attitudes toward it are reevaluated, airlines would do well to follow principles focused on the customer experience.
The best and most effective use and impact for many people is to incorporate design thinking techniques into their day jobs.
Did you know UX Magazine hosts the most popular podcast about conversational AI?Listen to Invisible Machines