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Designing a VUI – Voice User Interface

  • Artificial Intelligence, Conversational Design, Customer Experience, Defining AI, Technology, Voice & Natural Language

More and more voice-controlled devices are storming the market. Voice interactions for mobile apps or smart home speakers are becoming more common in today’s technology.

Article by Frederik Goossens
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10 min read

Big brands go direct to the consumer in a crisis

  • Behavioral Science, Business UX Leaders, Consumer products, Customer Experience, E-commerce, Psychology and Human Behavior, Strategy, Technology, Vendor-Client Relationships

During the current pandemic, some of the world’s biggest brands started online stores. But will the popularity of this purchasing model last as shops start to reopen?

Article by Nick Easen
IDEAS IN BRIEF
Big brands go direct to the consumer in a crisis
  • Spurred by the coronavirus pandemic, some of the worlds biggest brands are opening online stores serving products direct to customers’ homes
  • PepsiCo, Nestlé and Heinz all launched direct-to-consumer (D2C) offerings in lockdown, appealing to those who couldn’t leave their home, but were dead set on their favorite ketchup or kombucha brand.
  • Newly hatched D2C brands are now creating their own databases, analyzing behavioral and sales data to maximize marketing and profits. They are A/B testing – comparative user-experience research – new offers online and using their websites as labs for product research and development.
  • What the pandemic has taught many companies is D2C e-commerce isn’t just for smarter speciality startups that don’t want legacy retail and big overheads; it’s for all brands looking to drive preference, loyalty and repeat sales through a directly owned relationship.
  • “We believe there will be a ‘lockdown loyalty effect’. Consumers will remember the brands and retailers that got them through the darkest lockdown days,” Hugh Fletcher, global head of innovation at Wunderman Thompson Commerce concludes.
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5 min read

Conversational Design — applying it to all types of interfaces.

  • Artificial Intelligence, Conversational Design, Design, Design Theory, Human factors, Product design, Technology

As UX designers, we are largely ignoring one of the most fundamental ways that humans are taught to interact with the world: via conversation.

Article by Danny McCabe
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13 min read
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Stop guessing! Decipher your customer intent with touch point analysis.

  • Consumer products, Design, Human factors, Interaction Design, Product design, Technology

Today’s customers are more demanding and less forgiving than ever before. 96% of unhappy customers don’t complain and 91% of those will simply leave and never come back.

Article by Mohan Krishnaraj
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3 min read
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Using UX Design to Build a Sustainable Future

  • Content Strategy, Design, Development, Form design, Human factors, Interaction Design, Product design, Technology, Technology for the Common Good

Transformation has to be driven by everybody, not just by climate groups, and we have a responsibility to use our influence to drive this.

Article by Katie O’ Connor
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5 min read
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