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Knowing your audience, business values, voice tonality, voice refinement, and team trust.

Article by Eva Schicker
5 UX Development Phases to Create Your Brand’s Voice
  • The article offers a concise guide to crafting a brand’s voice in five key UX development phases.
  • The author emphasizes practical strategies and tools for creating a unified brand identity that connects with customers and builds trust.

Share:5 UX Development Phases to Create Your Brand’s Voice
5 min read

Keeping the right balance when applying customization and personalization in product design is vital. Here are some techniques on how to achieve it.

Article by Mariia Kasym
How Much Personalization Is Enough in UX Design?
  • Personalization and customization are effective UX approaches that aid users in avoiding undesired content, but they can also cause new challenges.
  • The author covers the main drawbacks of excessive personalization and customization:
    • Lack of diversity;
    • Content redundancy;
    • “Creepy effect” of personalization;
    • Cognitive overload caused by overcustomization.
  • There are several practices, recommended by the author, that prevent overpersonalization and overcustomization:
    • Finding the right balance to maintain content diversity;
    • Using caution when handling potentially sensitive information;
    • Providing users with control when it is relevant;
    • Taking advantage of user feedback.
Share:How Much Personalization Is Enough in UX Design?
10 min read

LinkedIn’s messaging center recently shook up the function of the return key, causing users to make errors and feel apprehensive about future usage of the chat feature.

Article by Tammy Guy
Share:When Online Behavior Becomes Second Nature
4 min read
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The lead designer from Looksery—Snapchat’s recent acquisition—explains how user testing led to the creation of an app people can’t get enough of.

Article by Jordan Crone
Share:User Testing as a Design Driver
6 min read
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High quality templates, mature design patterns, automation, AI, and mobile technology are signaling the end of web design as we know it.

Article by Sergio Nouvel
Share:Why Web Design is Dead
7 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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