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Social Media Marketing

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5 UX Development Phases to Create Your Brand’s Voice

  • Business UX Leaders, Content Strategy, Marketing and Brand, Media Contour, Social Media Marketing

Knowing your audience, business values, voice tonality, voice refinement, and team trust.

Article by Eva Schicker
IDEAS IN BRIEF
5 UX Development Phases to Create Your Brand’s Voice
  • The article offers a concise guide to crafting a brand’s voice in five key UX development phases.
  • The author emphasizes practical strategies and tools for creating a unified brand identity that connects with customers and builds trust.

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5 min read

How Much Personalization Is Enough in UX Design?

  • Customer Experience, Design, Facebook, Social Media Marketing, UX Education

Keeping the right balance when applying customization and personalization in product design is vital. Here are some techniques on how to achieve it.

Article by Mariia Kasym
IDEAS IN BRIEF
How Much Personalization Is Enough in UX Design?
  • Personalization and customization are effective UX approaches that aid users in avoiding undesired content, but they can also cause new challenges.
  • The author covers the main drawbacks of excessive personalization and customization:
    • Lack of diversity;
    • Content redundancy;
    • “Creepy effect” of personalization;
    • Cognitive overload caused by overcustomization.
  • There are several practices, recommended by the author, that prevent overpersonalization and overcustomization:
    • Finding the right balance to maintain content diversity;
    • Using caution when handling potentially sensitive information;
    • Providing users with control when it is relevant;
    • Taking advantage of user feedback.
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10 min read

When Online Behavior Becomes Second Nature

  • Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Form design, Human factors, Information Design and Architecture, Interface and Navigation Design, Social Media Marketing, Technology, Usability, User Reported Feedback

LinkedIn’s messaging center recently shook up the function of the return key, causing users to make errors and feel apprehensive about future usage of the chat feature.

Article by Tammy Guy
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4 min read
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User Testing as a Design Driver

  • Augmented Reality, Consumer products, Contextual User Studies, Design, Interaction Design, Interface and Navigation Design, Interviews, iPad, iPhone, Mobile Applications, Mobile Technology, Motion and Animation, New and Emerging Technologies, Product design, Project Management, Prototypes, Research Methods and Techniques, Research Tools and Software, Social Media Marketing, Social Networking, Usability, User Acceptance Testing

The lead designer from Looksery—Snapchat’s recent acquisition—explains how user testing led to the creation of an app people can’t get enough of.

Article by Jordan Crone
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6 min read
looksery-testing-as-design-small

Why Web Design is Dead

  • Android, Apple iOS, Artificial Intelligence, Browsers, Content and Copy, Design, Design Tools and Software, Facebook, Information Design and Architecture, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Social Media Marketing, Ubiquitous Computing, Visual Design

High quality templates, mature design patterns, automation, AI, and mobile technology are signaling the end of web design as we know it.

Article by Sergio Nouvel
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7 min read
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