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Research Tools and Software

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Persona Power

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Tools and Software, Empathy, Ethnography, Human factors, Interaction Design, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Psychology and Human Behavior, Requirements and Specifications, Research Tools and Software, Team Dynamics, Technology, Usability

Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.

Article by Shlomo Goltz
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5 min read
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Revisiting Proto-Personas for Executive Alignment

  • Business Value and ROI, Design, Design Tools and Software, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Team Dynamics, Usability, Working With Stakeholders

Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.

Article by Brent Summers
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6 min read
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How to Use Persona Empathy Mapping

  • Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Personas, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Sketching, Working With Stakeholders, Workshops and Brainstorming

A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.

Article by Nikki Knox
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5 min read
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Making Mountains of Data Rewarding to Roam

  • Analytics and Tracking, Business UX Leaders, Data visualization, Design, Design for Experience Awards, Design Tools and Software, Government and Public Services, Healthcare, Information Design and Architecture, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Research Methods and Techniques, Research Tools and Software, Social Networking, Software as a Service, Technology, Technology for the Common Good, Touch, Usability, UX Magazine

A closer look at the results in the Bringing Order to Big Data category of the international Design for Experience awards, featuring the winner: Roambi.

Article by UX Magazine Staff
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7 min read
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Gaining UX Insight through Dyads and Triads

  • Consumer products, Customer Experience, Design, Direct Observation Research, Ethnography, Eye tracking, Facebook, iPad, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Social Networking, Technology, Usability, User Acceptance Testing, User Reported Feedback

Studying small groups of friends or family using your product in a familiar setting can yield qualitative insights that improve your user experience.

Article by Gowri Penkar, James Breeze
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6 min read
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Tobii EyeMobile Takes Eye Tracking Technology to New Heights

  • Accessibility, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Design for Experience Awards, Design Tools and Software, Eye tracking, Gestures, Government and Public Services, Healthcare, Input devices, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Research Tools and Software, Tablet, Technology, Technology for the Common Good, Usability

A closer look at the results in the Accessibility category of the international Design for Experience awards, featuring the winner: Tobii EyeMobile.

Article by Josh Tyson
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6 min read
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