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Psychology and Human Behavior

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Big brands go direct to the consumer in a crisis

  • Behavioral Science, Business UX Leaders, Consumer products, Customer Experience, E-commerce, Psychology and Human Behavior, Strategy, Technology, Vendor-Client Relationships

During the current pandemic, some of the world’s biggest brands started online stores. But will the popularity of this purchasing model last as shops start to reopen?

Article by Nick Easen
IDEAS IN BRIEF
Big brands go direct to the consumer in a crisis
  • Spurred by the coronavirus pandemic, some of the worlds biggest brands are opening online stores serving products direct to customers’ homes
  • PepsiCo, Nestlé and Heinz all launched direct-to-consumer (D2C) offerings in lockdown, appealing to those who couldn’t leave their home, but were dead set on their favorite ketchup or kombucha brand.
  • Newly hatched D2C brands are now creating their own databases, analyzing behavioral and sales data to maximize marketing and profits. They are A/B testing – comparative user-experience research – new offers online and using their websites as labs for product research and development.
  • What the pandemic has taught many companies is D2C e-commerce isn’t just for smarter speciality startups that don’t want legacy retail and big overheads; it’s for all brands looking to drive preference, loyalty and repeat sales through a directly owned relationship.
  • “We believe there will be a ‘lockdown loyalty effect’. Consumers will remember the brands and retailers that got them through the darkest lockdown days,” Hugh Fletcher, global head of innovation at Wunderman Thompson Commerce concludes.
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5 min read

6 Ways to Design Value into Your Membership Model

  • Accessibility, Customer Experience, Empathy, Human factors, Psychology and Human Behavior

The promise of recurring revenue sustained customer loyalty drives companies across industries to adopt a subscription-based “membership” business model.

Article by Simon Heather, Alice Kogan
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9 min read

Hick’s Law

  • Behavioral Science, Content Strategy, Design, Emotion, Human factors, Psychology and Human Behavior, UX Education

Ever heard of the term FOMO? That is what your brain does when you are given a large selection of choices. The more choices you are given, the more indecisive you become.

Article by Edward Beebe-Tron
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4 min read
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The Nine Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?

  • Behavioral Science, Content Strategy, Design, Human factors, Neurology, Neuroscience, Psychology and Human Behavior

You design not a product, you design interaction with the user — the psychology for UX design

Article by Olga Boichuk
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12 min read
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What Teenagers Expect from Your Chatbot

  • Content and Copy, Conversational Design, Customer Experience, Empathy, Human factors, Product design, Psychology and Human Behavior

There are 1.2 Billion teenagers in the world! And this generation of teenagers grew up in a time when technology had already become mainstream.

Article by Kristina Arezina
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4 min read
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How to be a better designer by understanding human perception

  • Design, Design Theory, Emotion, Empathy, Human factors, Psychology and Human Behavior

If we want to design things that are easy to understand as well as easy to use, we should have an understanding of how we perceive and organize the world around us.

Article by Westley Knight
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5 min read
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