Article No. 1879 | January 19, 2021
Employee Experience and Customer Experience are, ‘twins’, in the sense that they rely on the same principles and philosophies. Employee Journey Map is one of the key tools of Employee Experience. It allows us to analyze all the touchpoints between the employee and the company, identify particular moments that matter, and transform them into the wow-moments.
Article No. 1878 | January 13, 2021
User experience is about understanding people, their wants, needs, expectations, and predicting them. But, as a UX designer, you have the power to manage user experience and create a product in a way that will guide a consumer to the result you expect. That’s exactly what we are going to focus on today. We will discuss 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.
Article No. 1867 | December 22, 2020
The so-called “campus meme” is certainly tried, but is it true?
Article No. 1863 | December 14, 2020
The coronavirus pandemic has been a catalyst for some of the world’s biggest brands to open online stores serving products direct to consumers’ homes. But will the popularity of this relatively new purchasing model last as shops start to reopen?
Article No. 1862 | December 11, 2020
In the last decade, we’ve witnessed the explosion of subscription-based “membership,” from movies, music, and audiobooks to elite global communities, razor blades, and dog food. While this phenomenon has been fueled in part by the growth of digital channels, targeted marketing, and the rise of the sharing economy, ultimately driving companies across industries to adopt a version of this business model is the irresistible promise of recurring revenue and sustained customer loyalty.
Article No. 1861 | December 10, 2020
Ever heard of the term FOMO? Well, that is exactly what your brain does when you are given a large selection of choices to choose from. Even after narrowing your choices down from a multi-page menu selection, there is still that, “fear of missing out” factor of feeling like you still made the wrong choice.
Article No. 1851 | November 23, 2020
You design not a product, you design interaction with the user — the psychology for UX design
Article No. 1848 | November 13, 2020
There are 1.2 Billion teenagers in the world! And this generation of teenagers grew up in a time when technology had already become mainstream. Therefore teens are comfortable clicking, typing, tapping, swiping, and conversing with text-based, or speech-based chatbots.
Article No. 1830 | September 25, 2020
Article No. 1816 | August 26, 2020
The traits of strategic designers and how they vary
Article No. 1808 | August 10, 2020
There are so many identities, circumstances, and fluid behaviours that influence your users, on a moment-to-moment basis, and on a longer-term basis.
Article No. 1799 | July 23, 2020
Article No. 1795 | July 17, 2020
Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?
Article No. 1793 | July 15, 2020
Article No. 1788 | July 7, 2020
The lack of cultural competence in conversational AI is a direct correlation to the inherent bias within it’s development.
Article No. 1787 | July 6, 2020
Article No. 1785 | July 1, 2020
In building a website for conversions there are two major elements we are looking to convey — trust & personalization.
Article No. 1778 | June 19, 2020
As it stands today, consumption of content is at an all-time high, and it’s on its way upwards.
Article No. 1749 | April 28, 2020
Customers can’t buy from a brand they don’t notice
Article No. 1744 | April 20, 2020
The design process can bring social change.
Article No. 1735 | March 31, 2020
How immersing yourself in fine art can improve your design and shape your idea of fundamental art concepts.
Article No. 1727 | March 20, 2020
A fulfilling career is a spectrum. It’s about how we move through it everyday, as designers, as partners, as humans. On one side of the spectrum we have frustration and on the opposite hunger.
Article No. 1721 | March 10, 2020
We humans tend to follow destructive patterns of practice when it comes to the introduction of new technologies.
Article No. 1700 | November 26, 2019
Imagine a world in which AI researchers, visionaries, venture capitalists, and startup founders are predominantly female.
