Article No. 1956 | August 4, 2021
What UX specialists should focus on to succeed? Without a doubt, mastering UX design is a never-ending process. However, even UX experts can overlook the foundation when caught up by their work. In this article, Ward Andrews highlights the core areas that UX teams should zero in on.
Article No. 1948 | July 22, 2021
Tight deadlines and pressure from stakeholders are often the cause for precipitate solutions that fail to meet users’ goals. On the other hand, investing time and effort into discovering the problems users encounter can benefit both the design team and become the foundation for innovation. In this article, Julia Barrett and David Lick, UX Researchers at Google, elaborate on the impact of shifting the focus from solutions to problems and provide a methodological blueprint to adopt the approach.
Article No. 1922 | April 23, 2021
When deciding on your app’s login method, choosing between security and user convenience is somewhat of a balancing act. User data is of utmost importance, but protect it too zealously with Byzantine login methods, and you risk alienating users. However, defend it too weakly in a bid to drive up user retention and you risk losing data, trust, and credibility. Below we list the most common and best practice login options and weigh up their relative merits.
Article No. 1898 | March 6, 2021
A world in upheaval creates new opportunities for designers to impact the greater good
Article No. 1891 | February 16, 2021
A UX Design Case Study on Bumble BFF and making friends during a pandemic
Article No. 1889 | February 9, 2021
This article covers 3 conditioning techniques designers use to influence behavior. These methods are widespread and employed in almost every successful app. Use with caution.
Article No. 1879 | January 19, 2021
Employee Experience and Customer Experience are, ‘twins’, in the sense that they rely on the same principles and philosophies. Employee Journey Map is one of the key tools of Employee Experience. It allows us to analyze all the touchpoints between the employee and the company, identify particular moments that matter, and transform them into the wow-moments.
Article No. 1878 | January 13, 2021
User experience is about understanding people, their wants, needs, expectations, and predicting them. But, as a UX designer, you have the power to manage user experience and create a product in a way that will guide a consumer to the result you expect. That’s exactly what we are going to focus on today. We will discuss 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.
Article No. 1867 | December 22, 2020
The so-called “campus meme” is certainly tried, but is it true?
Article No. 1863 | December 14, 2020
The coronavirus pandemic has been a catalyst for some of the world’s biggest brands to open online stores serving products direct to consumers’ homes. But will the popularity of this relatively new purchasing model last as shops start to reopen?
Article No. 1862 | December 11, 2020
In the last decade, we’ve witnessed the explosion of subscription-based “membership,” from movies, music, and audiobooks to elite global communities, razor blades, and dog food. While this phenomenon has been fueled in part by the growth of digital channels, targeted marketing, and the rise of the sharing economy, ultimately driving companies across industries to adopt a version of this business model is the irresistible promise of recurring revenue and sustained customer loyalty.
Article No. 1861 | December 10, 2020
Ever heard of the term FOMO? Well, that is exactly what your brain does when you are given a large selection of choices to choose from. Even after narrowing your choices down from a multi-page menu selection, there is still that, “fear of missing out” factor of feeling like you still made the wrong choice.
Article No. 1851 | November 23, 2020
You design not a product, you design interaction with the user — the psychology for UX design
Article No. 1848 | November 13, 2020
There are 1.2 Billion teenagers in the world! And this generation of teenagers grew up in a time when technology had already become mainstream. Therefore teens are comfortable clicking, typing, tapping, swiping, and conversing with text-based, or speech-based chatbots.
Article No. 1830 | September 25, 2020
Article No. 1816 | August 26, 2020
The traits of strategic designers and how they vary
Article No. 1808 | August 10, 2020
There are so many identities, circumstances, and fluid behaviours that influence your users, on a moment-to-moment basis, and on a longer-term basis.
Article No. 1799 | July 23, 2020
Article No. 1795 | July 17, 2020
Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?
Article No. 1793 | July 15, 2020
Article No. 1788 | July 7, 2020
The lack of cultural competence in conversational AI is a direct correlation to the inherent bias within it’s development.
Article No. 1787 | July 6, 2020
Article No. 1785 | July 1, 2020
In building a website for conversions there are two major elements we are looking to convey — trust & personalization.
Article No. 1778 | June 19, 2020
As it stands today, consumption of content is at an all-time high, and it’s on its way upwards.
