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Psychology and Human Behavior

One author’s thoughts on progress of behavioral sciences over the last 50 years and ways conversational AI and experience design revolutionize them.

Will Conversational AI and Experience Design Revolutionize the Behavioral Sciences?
  • The article covers:
    • Studies and surveys on behavioral sciences conducted over the last 50 years
    • The role of conversational AI in the modern world and its perks
    • Ways conversational AI and experience design might revolutionize behavioral sciences
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5 min read
Will Conversational AI and Experience Design Revolutionize the Behavioral Sciences?

Technology dependency, a shortening of the attention span and the overwhelming feeling of being always on in todays society are some of the matters we need to solve in our relationship with the Internet. We are here to create valuable, relevant experiences and it seems that it is more needed than ever.

How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet
  • The Internet has helped us advance significantly in various directions but it also shortened our attention span and gave us the overwhelming feeling of being always on.
  • The author brings up the problem of the Internet impact on people’s lives and believes bad design to be the reason.
  • The author considers Netflix losing subscribers and Disney+’s Obi-Wan Kenobi not getting the expected iMDB score good examples of bad UX design.
  • The problem of being overwhelmed, dependent on technology and even bigger problems like the depression it can cause can be solved by focussing on good user experience design.
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7 min read
How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet

Hear me out for a second: What if we tried bee-centered design?

Human-Centered Design Is Broken. Here’s a Better Alternative
  • The author questions the value of human-centered design and suggests thinking of a new approach — bee-centered design.
  • The idea of bee-centered suggests that successful for human ecosystems comes more easily when you design as if you’re designing for more sensitive creatures like a bee.
  • While centering the human perspective allows us to make important gains, it doesn’t scale. In an interdependent system, continually over-prioritizing the needs and desires of a single component will eventually cause the entire system to collapse.
  • Bee-centered design is about shifting our mindset to open up a much-needed new perspective for the things we create.
  • Reasons why bee-centered thinking is effective:
    • The “canary in the coal mine” mentality
    • Common goal
    • Bee-centered design widens our view of the world
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6 min read
Human-Centered-Design-Is-Broken.-Heres-a-Better-Alternative-article

Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy. How to do that? Here is what we’re going to find out.

How To Research So PMs Will Listen
  • PMs are the most critical audiences for research, they are also often the hardest to convince, and the source of many of researchers’ frustrations and heartaches.
  • Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy.
  • The author shares:
    • Some practices of working with PMs
    • Questions to ask PMs and stakeholders
  • The baseline expectation setting:
    • Level set
    • Set guardrails based on your role
    • Ask for candid feedback and engagement
    • No surprises
  • When researchers and PMs are in conflict or in separate silos, neither role gets the value of the other, but strong researcher-pm partnerships can be game-changing for extending the strategic impact and influence of both design and research.
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6 min read
How to research so PMs will listen

An inclusive process leads to experiences that improve lives and develop their full potential on the market which is beneficial for both business and people. Learn how to widen accessible products to inclusive ecosystems by using 5 simple methods. 

How to Design for Human Aging: 5 Methods for Inclusive Digital Experiences
  • In order to reach age-inclusive solutions, designers need to adopt an inclusive mindset, make empathetic decisions and apply practical methods.
  • 5 methods for inclusive digital experiences:
    1. Inclusive, in-person research and testing
    2. Focus on behavior instead of demographics
    3. Tailor accessibility guidelines
    4. Map product demands with capabilities
    5. Question interface conventions
  • An inclusive process leads to experiences that improve lives and develop their full potential on the market which is beneficial for both business and people.
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7 min read
How to Design for Human Aging: 5 Methods for Inclusive Digital Experiences

An insight into the relationship between various brain models, decision making and UX

UX and decision making
  • Your brain does a lot of things when you try to make a decision, here are some of them:
    • Survival instinct — human species have evolved physically as well as mentally and always adapt to their environment to survive.
    • Wiring — the pre-existing knowledge and emotions associated with the information create deeper belief systems which dictate how the user feels, thinks and responds.
    • Biases — humans begin to learn through the loop of prediction ↔ correction and this process helps reduce uncertainties.
    • Design — designers need to tap into psychological mechanisms and predict irrationalities and decision-making patterns (without being coloured by our own biases).
    • Choice architecture — limiting choices can cause discomfort to the users.
  • When making a decision, we can:
    • Present choices in a way that would not require much cognitive effort.
    • Cater to the users’ needs and biases (conscious and subconscious).
    • Drive action.
    • Appeal to the emotion of the user.
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