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Psychology and Human Behavior

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An interactive breeding ground for meaningful user experience, the Exploratorium in San Francisco is a museum that demonstrates of the power of visitor-driven iterations.

Article by Eric Socolofsky
Share:Iterating for Visitors at the Exploratorium
7 min read
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Determining the crucial points of customer interaction can help you design experiences that connect, engage, and sell.

Article by Doug Klein
Share:Moments that Matter … Moments that Don’t
7 min read
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When it comes to finishing Finnegans Wake, you might stand a better chance on paper than on a tablet.

Article by Dan Turner
Share:A Tablet Still Is Not a Book … Not Yet
11 min read
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Conducting user research in a region as sprawling, diverse, and rapidly changing as Asia poses a real challenge for Western companies—here are five ways to make it easier.

Article by Carissa Carter
Share:Five Lessons Learned Doing User Research in Asia
8 min read
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