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What makes an interface intuitive? Understanding cognitive load and cognitive barriers to ease user experiences.
Focusing on designing for pleasure can help uncover the human desires that lead to meaningful experiences.
Design has a critical impact on user decision-making. Decisions lead to actions, and user actions drive the bottom line.
Experience designers investigate the motivations behind users’ behaviors to develop skill in predicting and guiding those behaviors.
Thinking critically about the ethical concerns associated with influencing people’s behavior using design.
Understanding the limitations of human visual perception is helpful in predicting how users will interact with your product.
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