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Why the successful companies of tomorrow are investing heavily in product design today.

Article by Clay Norris
Share:The Most Valuable Hires of the Next Decade Will Be Designers
5 min read
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We talked to Sphero’s Chief Product Officer John Blakely about UX, the breakout bot BB-8, and the nature of play. And, of course, a galaxy far, far away.

Article by Gigi Peccolo
Share:The Toy Awakens: The UX of Sphero, Star Wars and BB-8
7 min read
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“X: The Book” is both a crash course in architecting great experiences and simultaneously a must-read for any designer looking to brush up on his trade.

Article by Gigi Peccolo
Share:Book Review – “X: The Experience When Business Meets Design”
7 min read
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Sometimes the process of paying roadway tolls online can feel worse than waiting in traffic.

Article by Josh Tyson
Share:The Trials and Tribulations of the (Not So) Quick Pass #wtfUX
1 min read
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It’s easy to accidentally subscribe to a company’s newsletter. It’s often very, very hard to get off their mailing list.

Article by Josh Tyson
Share:My Mailbox Overfloweth but I Don’t Have Time for Your Unsubscribe #wtfUX
2 min read
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