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Marketing and Brand

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These 7 Ingredients Can Revitalize Customer Experience

  • Analytics and Tracking, Business Value and ROI, Cloud Computing, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Internal Company Dynamics, Internal Company Systems and Intranets, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Research Methods and Techniques, Social Media Marketing, Social Networking, Strategy, Technology, Ubiquitous Computing, Usability

Taking cues from market leaders like Yamaha, Crate & Barrel, Morton’s The Steakhouse, and Ask.com, companies can rethink the ways they design customer experience.

Article by Elias Parker
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7 min read
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Chinese Users Want the Same E-Com Experiences as Their Western Counterparts

  • Consumer products, Customer Experience, Design, E-commerce, Emotion, Global Products and Localization, Marketing and Brand, New and Emerging Technologies, Privacy and Data Security, Requirements and Specifications, Strategy, Technology, Usability, Vendor-Client Relationships

Connecting with users in China often depends on communicating Western quality and authenticity, and emphasizing that what they see is what they get.

Article by Ernie Diaz
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5 min read
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Creating a Cultural Fit

  • Business Value and ROI, Design, Design Theory, Employee Experience, Employment and Hiring, Information Design and Architecture, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Psychology and Human Behavior, Research Methods and Techniques, Strategy, Team Dynamics, Technology, Usability, User Reported Feedback

In an excerpt from his new book, Intertwingled, information architect Peter Morville describes how to create cultures that fit companies and their customers.

Article by Peter Morville
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7 min read
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Why Even Print Projects Need UX

  • Business Value and ROI, Consumer products, Content and Copy, Customer Experience, Design, Marketing and Brand, Product design, Product Releases and Redesigns, Project Management, Usability, Visual Design

Everything a customer touches is part of a brand experience, and more companies should embrace UX on projects of every kind, including print and packaging design.

Article by Tom Schneider
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3 min read
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CUBI: A User Experience Model for Project Success

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Data visualization, Design, Design Theory, Design Tools and Software, E-commerce, Emotion, Empathy, Flow and Immersion, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personal and Professional Development, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Sketching, Software, Storytelling, Strategy, Team Dynamics, Technology, Usability, User Acceptance Testing, Vendor-Client Relationships, Visual Design, Working With Stakeholders

Frustrated with confusing, unorganized, complex, or antiquated antiquated user experience models, a designer at The Nerdery created the CUBI model.

Article by Corey Stern
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10 min read
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Why Banks Need to Revamp their User Experience

  • Analytics and Tracking, Apple, Apple iOS, Consumer products, Customer Experience, Data visualization, Design, Emotion, Information Design and Architecture, Interaction Design, Internal Company Dynamics, Internal Company Systems and Intranets, iPhone, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Privacy and Data Security, Requirements and Specifications, Research Methods and Techniques, Software, Strategy, Ubiquitous Computing, Usability, User Adoption

By tapping into vast amounts of customer data that other industries don’t have access to, financial institutions can use analytics to improve customer experiences.

Article by Rich Berkman
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6 min read
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