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Marketing and Brand

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Design should be supportive of users, but as design collides with sales and marketing, manipulative techniques are wielded with other goals in mind.

Article by Jon Kolko
Share:Manipulation and Design
9 min read
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An experimental project for DrupalCon Portland becomes an opportunity to create a whimsical and useful event app that users will still remember after the conference ends.

Article by Beth Burghardt
Share:Hey, Event Apps: Why So Serious?
5 min read
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When it comes to privacy issues, you need to build trust with users—here are seven actions that engender transparency and control.

Article by Ilana Westerman
Share:7 Actions that Earn User Trust
6 min read
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The “big ideas” of the Mad Men era need to be integrated into the overall customer experience by modern agencies.

Article by Tom Schneider
Share:The Incredible Shrinking Big Idea: How does CX impact your agency in the age of omni-channel marketing?
4 min read
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Many of the tools in your UX kit can be put to work in customer experience, which looks at how customers perceive every interaction with a company.

Article by Kerry Bodine
Share:A Deep Dive Into Customer Experience
6 min read
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Deciding what to charge potential clients as a freelance UXer requires balancing your skill set and replaceability against going rates in the marketplace.

Article by Devan Goldstein
Share:Determining an Hourly Rate: A (Sometimes) Necessary Evil
7 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

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