Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Become a member
Home ›› Marketing and Brand ›› Page 22

Marketing and Brand

See All Topics
Read these first

Learning Programming by Persuasion

  • Design, Design Theory, Design Tools and Software, Development, Facebook, Flow and Immersion, Healthcare, Interaction Design, Interface and Navigation Design, Marketing and Brand, Persuasive Design, Psychology and Human Behavior, Ruby on Rails, Twitter, User Reported Feedback

How the traits of persuasive technology can make learning Ruby more engaging for students.

Article by Anu Ramaswamy, Aakash Dharmadhikari
Share
Share:Learning Programming by Persuasion
6 min read
learning-through-persuasion-small

Five UX Changes for Fixing Loyalty Programs

  • Accessibility, Business Value and ROI, Content and Copy, Customer Experience, Design, E-commerce, Human factors, Location-Based Services, Marketing and Brand, Mobile Applications, Prototypes, Strategy, Technology, Usability, User Reported Feedback

By improving user experience, brand loyalty programs can start living up to their business potential.

Article by Liang Zhang, Maya Jackson
Share
Share:Five UX Changes for Fixing Loyalty Programs
5 min read
ux-loyalty-small

Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

  • Analytics and Tracking, Augmented Reality, Browsers, Customer Experience, Design, E-commerce, Emotion, Information Design and Architecture, Interaction Design, Location-Based Services, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Video, Web

What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
Share
Share:Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
4 min read
contextualization-is-key-small

UX Behind the Firewall

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Development, E-commerce, Employee Experience, Ethnography, HTML5, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Microsoft Windows, Mobile Applications, Prototypes, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Implementing the UX process internally can improve the user interface of a company’s applications, improving productivity and morale.

Article by Clive Howard
Share
Share:UX Behind the Firewall
7 min read
behind-the-firewall-small

POP UX! LEGO Teaches us About the Power of Near-Perfect User Experience

  • Design, Design Tools and Software, Emotion, Entertainment and Humor, Interface and Navigation Design, Marketing and Brand, Product design

LEGO toys give users a consistently rewarding experience that stays on-brand no matter how weird building projects get.

Article by Josh Tyson
Share
Share:POP UX! LEGO Teaches us About the Power of Near-Perfect User Experience
3 min read
lego-ux-small

When and Where to “Woohoo”

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Empathy, Interface and Navigation Design, Marketing and Brand, Research Methods and Techniques, Social Media Marketing, Storytelling, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
Share
Share:When and Where to “Woohoo”
6 min read
woohoo-small
✕

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

Join 740,000 designers, thinkers, and doers.

Become a member

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and

Accept policy