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On the Ground at Forrester’s West Coast Forum

  • Business UX Leaders, Business Value and ROI, Conferences, Customer Experience, Design, Design Theory, Employee Experience, Employment and Hiring, Internal Company Dynamics, Marketing and Brand, New and Emerging Technologies, Prototypes, Research Methods and Techniques, Research Tools and Software, Strategy, Team Dynamics, The Business of UX, Usability, User Reported Feedback

Forrester’s West Coast Forum provided a fertile environment for learning about the importance and implementation of customer experience.

Article by Alison Lawrence, Didus
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6 min read
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Design for Experience: Complete Customer Experience Ecosystem

  • Analytics and Tracking, Business UX Leaders, Business Value and ROI, Conferences, Customer Experience, Design, Design for Experience Awards, Emotion, Internal Company Dynamics, Marketing and Brand, Product design

A closer look at the Design for Experience awards category: Complete Customer Experience Ecosystem

Article by UX Magazine Staff, Design for Experience
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2 min read
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Mobile Testing Toolbox, Part 2

  • Analytics and Tracking, Android, Apple iOS, Business Value and ROI, Customer Experience, Design, Design Tools and Software, Gestures, Interaction Design, Interface and Navigation Design, iPad, iPhone, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Remote Research, Research Methods and Techniques, Research Tools and Software, Tablet, Touch, Usability, User Acceptance Testing, User Reported Feedback, Video, Voice & Natural Language

A survey of mobile testing tools for unmoderated usability studies finds products and features that suit many different design needs.

Article by Amber DeRosa
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7 min read
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The Elements of a Style Guide

  • Content and Copy, Content Strategy, Design, Design Tools and Software, Employee Experience, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Personal and Professional Development, Social Media Marketing, Social Networking, Strategy, Team Dynamics

A dynamic style guide won’t make your content great, but it will provide consistency, improve communication, save time, and support great content.

Article by Kate Kiefer Lee
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8 min read
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Design for Experience: Adoption of Experience Strategy

  • Business UX Leaders, Business Value and ROI, Conferences, Customer Experience, Design, Design for Experience Awards, Design Theory, Employee Experience, Internal Company Dynamics, Marketing and Brand, New and Emerging Technologies, Presentations, Short News, Strategy, Team Dynamics, The Business of UX

A closer look at the Design for Experience awards category: Adoption of Experience Strategy

Article by UX Magazine Staff, Design for Experience
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1 min read
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Three Design Team Leaders on the State of UX

  • Agile and Iterative Process, Analytics and Tracking, Apple, Business UX Leaders, Business Value and ROI, Consumer products, Customer Experience, Design, Development, E-commerce, Employee Experience, Gaming, Interaction Design, Interface and Navigation Design, Interviews, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personal and Professional Development, Privacy and Data Security, Product design, Product Releases and Redesigns, Project Management, Prototypes, Research Methods and Techniques, Tablet, Team Dynamics, Technology, The Business of UX, Usability, Vendor-Client Relationships, Working With Stakeholders, Workshops and Brainstorming

In interviews, the experience design leaders at Groupon, eBay, and Lumension share their views of UX and agree it still has some growing to do.

Article by Wayne Neale
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10 min read
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