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Marketing and Brand

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Social Networks can be More than Just a “Like”

  • Customer Experience, Design, Development, E-commerce, Emotion, Facebook, Human factors, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Social Media Marketing, Social Networking, Strategy, Technology, Twitter, Usability

Creating an online community within your website can enrich customer service, deepen the relationship users have with your products, and grow brand loyalty.

Article by Laith Ulaby
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8 min read
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Four Mobile Design Tips for Brick-and-Mortar Retailers

  • Analytics and Tracking, Android, Apple iOS, Business Value and ROI, Consumer products, Customer Experience, Design, E-commerce, Gestures, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Persuasive Design, Product design, Tablet, Technology, Touch, Usability

How to successfully integrate mobile apps and emerging technologies into the offsite shopping experience.

Article by Elias Parker
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9 min read
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Everything I Really Need to Know about User Experience I Learned in Sunday School

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personal and Professional Development, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Social Networking, Strategy, Technology, Usability, User Reported Feedback

Childhood lessons in good behavior and solid decision-making can be invaluable assets to UX practitioners.

Article by John Boykin
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4 min read
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QuickPanel: Air Travel

  • Customer Experience, Design, Employee Experience, Global Products and Localization, Internal Company Dynamics, Interviews, Marketing and Brand, Product design, Team Dynamics, User Reported Feedback

Mike Fisher, Andy Polaine, and Indi Young on broken airport experiences.

Article by Mary Jean Babic
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8 min read
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Using Color to Appeal to Users

  • Apple iOS, Consumer products, Design, Marketing and Brand, Mobile Technology, Product design, Psychology and Human Behavior, Technology, Visual Design

Color choices not only shape your product’s identity and ethos, they can also engage or disengage users on a subconscious level.

Article by Jonny Rowntree
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4 min read
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Off-Site UX: Making Content Distribution Work for You

  • Content and Copy, Content Strategy, Design, Facebook, Google, Information Design and Architecture, Internal Company Systems and Intranets, Marketing and Brand, Mobile Technology, New and Emerging Technologies, Product design, Search, SEO, and SEM, Social Media Marketing, Social Networking, Strategy, Technology, Twitter

It’s a big world you’re sending content out into. Some upfront strategizing can give it the edge necessary to thrive.

Article by Nick Switzer
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7 min read
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