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Romancing the Boomer

  • Apple, Apple iOS, Customer Experience, Design, Development, E-commerce, Empathy, Healthcare, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mac OS, Marketing and Brand, Product design, Software as a Service, Tablet, Technology, Usability

Designing for the Baby Boom generation requires an understanding of their unique fears, capabilities, and desires.

Article by Suzie Mitchell
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6 min read
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Learning Programming by Persuasion

  • Design, Design Theory, Design Tools and Software, Development, Facebook, Flow and Immersion, Healthcare, Interaction Design, Interface and Navigation Design, Marketing and Brand, Persuasive Design, Psychology and Human Behavior, Ruby on Rails, Twitter, User Reported Feedback

How the traits of persuasive technology can make learning Ruby more engaging for students.

Article by Anu Ramaswamy, Aakash Dharmadhikari
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6 min read
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Five User Experience Lessons from Laura Dern

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Contextual User Studies, Data visualization, Design, Development, Healthcare, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Marketing and Brand, Product design, Project Management, Prototypes, Research Methods and Techniques, Usability, User Acceptance Testing, User Reported Feedback, Voice & Natural Language, Working With Stakeholders

Potent lessons in improving user-centered designs from an unlikely source: Laura Dern.

Article by Steve Tengler
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8 min read
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Designing for Mobile Superpower

  • Apple, Consumer products, Content and Copy, Content Strategy, Design, Design Theory, E-commerce, Facebook, Gestures, Global Products and Localization, Healthcare, Interaction Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personas, Privacy and Data Security, Product design, Social Networking, Tablet, Technology, Technology for the Common Good, Touch, User Reported Feedback, Web

Calling the future of mobile “bright” is an understatement: the possibilities are endless, provided designers keep users at the center.

Article by Joanna Proulx
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6 min read
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The Four Waves of User-Centered Design

  • Apple, Business Value and ROI, Design, Development, Facebook, Gaming, Healthcare, Human factors, Mobile Technology, Personal and Professional Development, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Technology, Usability, User Acceptance Testing

Over the past two decades, Bentley University has been charting and propelling the evolution of UX design.

Article by Dr. William Gribbons
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6 min read
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Designing to Build Trust

  • Apple, Content Strategy, Customer Experience, Data visualization, Design, Direct Observation Research, Ethnography, Eye tracking, Government and Public Services, Healthcare, Human factors, Information Design and Architecture, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Software as a Service, Usability, User Acceptance Testing, User Reported Feedback

Especially in the realms of government and health insurance, in order to succeed, websites must use design to cultivate trust with their users.

Article by Ilana Westerman
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7 min read
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