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Form design

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Vulnerable Branding: Keeping your company’s voice honest

  • Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Empathy, Facebook, Form design, Government and Public Services, Information Design and Architecture, Internal Company Dynamics, Marketing and Brand, Technology, Twitter

Effective digital content is an honest and adaptive reflection of an organization’s human core.

Article by Kate Kiefer Lee
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7 min read
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Creating Savvy and Sophisticated User Experiences through Personalization

  • Analytics and Tracking, Business Value and ROI, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Form design, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, Personas, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Strategy, Technology, User Acceptance Testing, Web

User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.

Article by Matthew Fiore
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5 min read
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The Pursuit of Tappiness

  • Android, Apple, Consumer products, Content Strategy, Design, E-commerce, Flow and Immersion, Form design, Information Design and Architecture, iPad, New and Emerging Technologies, Product design, Product Releases and Redesigns, Tablet, Technology, Touch

Tablets are taking over, so make sure your site is happy to the touch.

Article by John Meyer
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4 min read
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Are You Saying “No” When You Could Be Saying “Yes” in Your Web Forms?

  • Content and Copy, Form design, Usability

The tonality of error messages can swing an experience from an almost certain abandonment to a conversion.

Article by John Ekman
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5 min read
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