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Slots and other electronic gambling machines often employ dark design patterns that encourage users to spend and play more without stopping or burning out.
Empathy, creativity and systems thinking play crucial parts in the design of successful experiences and can also foster consensus within the UX community
Solid information strategy moves users over the learning curve and through a rewarding experience with your product or service.
Setting clear expectations, minimizing distractions, and eliminating pages can boost the checkout experience.
As homepages continue to lose prominence as landing pages, designers should reconsider how and where they use a “home” button.
Clue, the classic murder-mystery board game, shows designers how to create an information gap and a narrative that leads users to the other side.
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