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Flow and Immersion

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Slots and other electronic gambling machines often employ dark design patterns that encourage users to spend and play more without stopping or burning out.

Article by Marc Miquel
Share:Dark UX: The Elements of The Video Gambling Experience
6 min read

Empathy, creativity and systems thinking play crucial parts in the design of successful experiences and can also foster consensus within the UX community

Article by Jordan Clayton
Share:Embracing the UX Spectrum
7 min read

Solid information strategy moves users over the learning curve and through a rewarding experience with your product or service.

Article by Linda Newman Lior
Share:Creating a Successful Information Experience for Your Users
6 min read

Setting clear expectations, minimizing distractions, and eliminating pages can boost the checkout experience.

Article by Toby Biddle
Share:Shopping Cart Usability
4 min read

As homepages continue to lose prominence as landing pages, designers should reconsider how and where they use a “home” button.

Article by Paul Brooks
Share:Are You Putting the Home Button to Good Use?
6 min read

Clue, the classic murder-mystery board game, shows designers how to create an information gap and a narrative that leads users to the other side.

Article by Andrew Zusman
Share:POP UX! Clued Into Curiosity
3 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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