Flow and Immersion Archives

Combining Contextual Inquiry with Eye Tracking

Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Direct Observation Research, Eye tracking, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Research Tools and Software, Technology, User Reported Feedback

Performing contextual inquiries with eye tracking can identify paint-points in user workflows and make a compelling case for change.

Article by James Breeze

February 5, 2014

6 min read

The Hypnotic Effect of Parallax Scrolling and How it Impacts User Experience

Design, Design Tools and Software, Development, Flow and Immersion, Gaming, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, Search, SEO, and SEM, Technology, Usability, Visual Design

When implemented properly, parallax scrolling can create a hypnotic effect, drawing users deeper into your site and compelling them to act.

Article by Zack Rutherford

January 13, 2014

5 min read

Five Principles of Writing for Users

Content and Copy, Content Strategy, Decision Architecture, Design, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Personal and Professional Development, Product design, Team Dynamics, Usability, Video

Effective writing for UX projects often requires copy that guides users discretely and then disappears into the background—here are five guidelines to get you there.

Article by Ben Barone-Nugent

October 30, 2013

4 min read

Adapting UI to iOS 7: The Side Menu

Apple, Apple iOS, Design, Design Tools and Software, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, Motion and Animation, New and Emerging Technologies, Operating Systems, Product design, Product Releases and Redesigns, Requirements and Specifications, Tablet, Technology, Touch, Usability, Visual Design

Side menu navigation in iOS7 needs to take zooming and overlays into account, creating a new challenge for designers.

Article by Elias Parker

October 24, 2013

5 min read

Six Mobile Myths

Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Design Tools and Software, Flow and Immersion, Google, Healthcare, Input devices, Interaction Design, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Tablet, Technology, Touch, Usability, Web

As mobile continues to dominate experience design discussions, it’s time to dispel some common misconceptions about its use and stature.

Article by Linda Matthews

October 10, 2013

11 min read

Design for Experience: Cross-Platform Experience

Android, Apple iOS, Business Value and ROI, Customer Experience, Design, Design for Experience Awards, Design Tools and Software, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Tablet, Technology

A closer look at the Design for Experience awards category: Cross-Platform Experience

Article by UX Magazine Staff, Design for Experience

October 7, 2013

1 min read

Flow and Immersion

Combining Contextual Inquiry with Eye Tracking