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How Much Personalization Is Enough in UX Design?

  • Customer Experience, Design, Facebook, Social Media Marketing, UX Education

Keeping the right balance when applying customization and personalization in product design is vital. Here are some techniques on how to achieve it.

Article by Mariia Kasym
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How Much Personalization Is Enough in UX Design?
  • Personalization and customization are effective UX approaches that aid users in avoiding undesired content, but they can also cause new challenges.
  • The author covers the main drawbacks of excessive personalization and customization:
    • Lack of diversity;
    • Content redundancy;
    • “Creepy effect” of personalization;
    • Cognitive overload caused by overcustomization.
  • There are several practices, recommended by the author, that prevent overpersonalization and overcustomization:
    • Finding the right balance to maintain content diversity;
    • Using caution when handling potentially sensitive information;
    • Providing users with control when it is relevant;
    • Taking advantage of user feedback.
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10 min read

How You Can Improve UX with Microinteractions. Part I

  • Consumer products, Customer Experience, Design, Design Theory, Facebook, Interaction Design, Product design, Simplicity

Microinteractions are the small moments in UX that can be boring and easy to forget, or exciting and engaging.

Article by Sergey Gladkiy
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6 min read

Using Open Experience Design and Social Networking to Stamp Out Dark UX

  • Analytics and Tracking, Content and Copy, Customer Experience, Design, Facebook, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Personal and Professional Development, Product design, Product Releases and Redesigns, Research Methods and Techniques, Social Networking, Usability, User Reported Feedback

A two-pronged strategy for dealing with the Dark Patterns that deceive users, frustrate designrs, and ruin the reputations of organizations and companies of all kinds.

Article by Marc Miquel
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6 min read

Why Web Design is Dead

  • Android, Apple iOS, Artificial Intelligence, Browsers, Content and Copy, Design, Design Tools and Software, Facebook, Information Design and Architecture, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Social Media Marketing, Ubiquitous Computing, Visual Design

High quality templates, mature design patterns, automation, AI, and mobile technology are signaling the end of web design as we know it.

Article by Sergio Nouvel
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7 min read
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In Conversation with Alberta Soranzo

  • Analytics and Tracking, Conferences, Consumer products, Content and Copy, Customer Experience, Design, Design Theory, Facebook, Google, Information Design and Architecture, Mobile Applications, Mobile Technology, Personal and Professional Development, Privacy and Data Security, Product design, Product Releases and Redesigns, Social Networking, Technology for the Common Good, Twitter, Ubiquitous Computing, Usability, Working With Stakeholders

We talk with information architect Alberta Soranzo about mountains of data, mixtapes, and the digital legacy you leave behind.

Article by Josh Tyson
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1 min read
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Announcing Winners in the 2014 Design for Experience Awards

  • Accessibility, Agile and Iterative Process, Analytics and Tracking, Android, Apple, Apple iOS, Business Value and ROI, Cloud Computing, Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Design for Experience Awards, Design Tools and Software, Emotion, Empathy, Facebook, Google, Government and Public Services, Healthcare, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, iPad, iPhone, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Operating Systems, Personal and Professional Development, Personas, Persuasive Design, Product design, Product Releases and Redesigns, Project Management, Prototypes, Psychology and Human Behavior, Remote Research, Requirements and Specifications, Research Methods and Techniques, Research Tools and Software, Sketching, Software, Software as a Service, Sound and Audio, Storytelling, Strategy, Tablet, Team Dynamics, Technology, Technology for the Common Good, Twitter, Ubiquitous Computing, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, UX Magazine, Video, Visual Design, Voice & Natural Language

Here they are! The winners of the 2014 international Design for Experience awards.

Article by UX Magazine Staff
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10 min read
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