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Emotion

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Why You Need to Fail to Succeed

  • Emotion, Employee Experience, Heuristics, Internal Company Dynamics, Personal and Professional Development, Project Management, Psychology and Human Behavior, Strategy, Team Dynamics, Workshops and Brainstorming

Even with open communications, “risk” and “failure” are still uncomfortable terms for most people. So, how can you make sure your team embraces them?

Article by Sebastian Sabouné
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5 min read
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Psychology and Power of Closure Experiences

  • Customer Experience, Emotion, Neuroscience, Onboarding, Psychology and Human Behavior

Psychological research suggests that the way we experience endings is important—first impressions last temporarily, while closure experiences are permanent.

Article by Joe Macleod
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4 min read
end exp

In Conversation with Alan Cooper

  • Design, Emotion, Empathy, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, Personas, Product design, Project Management, Psychology and Human Behavior, Strategy

Podcasting with Alan Cooper: father of Visual Basic, creator of personas, co-founder of Cooper, and all-around toolmaker.

Article by Josh Tyson
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1 min read
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Only Paying Attention to Your Website and App? Your UX Probably Sucks

  • Apple, Apple iOS, Business Value and ROI, Consumer products, Customer Experience, Design, Emotion, Empathy, Employee Experience, Internal Company Systems and Intranets, iPad, iPhone, Mobile Applications, Mobile Technology, Product design, Project Management, Tablet, Team Dynamics, Ubiquitous Computing

A slew of bad real-world experiences with an airline known for it’s digital savvy remind us that experience design goes well beyond what’s on the screen.

Article by Jon Peterson
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6 min read
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Provocation Can Lead to Emotional Design

  • Consumer products, Content and Copy, Customer Experience, Design, Emotion, Empathy, Flow and Immersion, Internal Company Dynamics, Mobile Technology, Product design, Psychology and Human Behavior, Storytelling, Team Dynamics, Working With Stakeholders

In order to tap into emotion when designing experiences, you need to travel outside of your own comfort zone—enter, the provocateur.

Article by John Caldwell
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7 min read
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Designing with Emotion Means Being Brave

  • Content and Copy, Customer Experience, Design, Emotion, Empathy, Internal Company Dynamics, Personal and Professional Development, Product design, Product Releases and Redesigns, Prototypes, Psychology and Human Behavior, Strategy, Vendor-Client Relationships, Working With Stakeholders

Forging real emotional connections between customers and your designs requires more than just delight, it takes guts.

Article by Amanda O'Grady
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7 min read
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