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Why I stopped letting the design speak for itself

  • Content and Copy, Customer Experience, Design, Design Theory

Good design doesn’t speak for itself. You are the best person to tell the story you create. So when the opportunity arises, tell it impressively!

Article by Hoang Nguyen
IDEAS IN BRIEF
Why I stopped letting the design speak for itself
  • Since ancient times, stories have been a useful tool to connect and convey human culture, reduce loneliness, and inspire the team by connecting the facts and create shared goals.
  • Powered by passion, designers can create great stories but often forget investing in telling them and then regret seeing them fade away.
  • Storytelling thinking helps design stand out. Through storytelling, we can put ourselves in other people’s shoes. And when we can understand what they’re going through, empathy emerges.
  • Customers or decision-makers in projects are not rational as they think; they make emotional decisions, relying on their feelings for the product.

Read the full article to get this author’s perspective on why storytelling matters in design.

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3 min read

100 Things I Know About Design

  • Design, Simplicity, Storytelling

A thought-provoking set of reflections that will help to take a deep dive into the essence of design.

Article by Dan Saffer
IDEAS IN BRIEF
100 Things I Know About Design

Dan Saffer, a leading product designer with extensive experience, shares the hard-learned lessons on design. All there is to know about design condensed to 100 nuggets of wisdom

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8 min read

Naming Personalized Playlists at Spotify

  • Customer Experience, Design

By thoughtfully choosing playlists names, Spotify aims at providing engaging customer experience that helps to connect and communicate with users.

Article by Diane Murphy
IDEAS IN BRIEF
Naming Personalized Playlists at Spotify
  • With the rapid increase of personalized playlists on Spotify, playlists naming has become a strategic process that has to be well-thought-out.
  • A playlist name has a key role in conveying its content to users. That is why not only it has to be catchy, but it should also reflect the list of songs/podcasts in a clear manner.
  • Personalizing playlists names helps creating emotional bonds and simplifies decision-making for users.
  • UX writing for playlists names consists of several stages ranging from “namestorming” to usability testing.
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5 min read

User Journey Mapping for Complex Enterprise Systems

  • Customer Experience, Design, Design Theory, Enterprise Products, Project Management, Strategy

At its most basic, journey mapping is a compilation of user goals and actions into a timeline. Here we show insightful details that add value to the design process.

Article by Bansi Mehta
IDEAS IN BRIEF
User Journey Mapping for Complex Enterprise Systems

Journey maps are meant to demonstrate the holistic user experience. Here are 5 ways that using journey maps can help with organizing complex enterprise systems:

  1. Drive the organization’s outlook from inside-out to outside-in
  2. Create a common vision that is followed across the company
  3. Enable departments to own responsibility of key touchpoints
  4. Target specific areas of improvement
  5. Help make sense of problem areas in work processes

Read the full article for more some journey map examples and more information on how they can help simplify complex systems.

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3 min read

The Full Loop Analytics Framework

  • Behavioral Science, Business UX Leaders, Business Value and ROI, Data visualization, Design

A framework to take organizations from output to outcome focused product metrics.

Article by Sol Mesz
IDEAS IN BRIEF
The Full Loop Analytics Framework

A few months ago, while creating a metrics dashboard for a client I had an epiphany: “if a product is only viable when User, Product and Business are equally present (thinking of the product triad), how come most of the existing frameworks focus on isolated parts of the trilogy?”

I created a framework for considering all 3 parts of the equation:

  1. Key Experience Indicators measure the relationship between User and Product, understanding product performance as a result of user satisfaction.
  2. Key Performance Indicators measure the impact of product performance on business results. In other words, KPIs look at product metrics in terms of business results.
  3. Key Business Indicators measure how user experience impacts business results.

This way fo measuring performance:

  • provides a holistic view of product performance,
  • makes sure that improvements in one area don’t have a negative impact on others,
  • and ensures that everybody is thinking in outcomes (company-wide results) rather than outputs (individual metrics)

Read the full article below for information on each triad, how I created the framework, and ways of applying it to your organization.

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9 min read
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