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Using Research Synthesis to Build Better Products

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

A research synthesis as an essential step in performing user research. Follow this framework for conducting a quality Research synthesis.

Article by Alexis Neigel
IDEAS IN BRIEF
Using Research Synthesis to Build Better Products
  • A research synthesis is a powerful method to uncover new insights about users and surface durable insights about customers though it is not always considered an essential step in performing user research.
  • The more streams of insight are woven into the synthesis, — that is to say, insights from market research, sales, qualitative research, and quantitative research — the better your understanding of the user and customer you’re representing with your products and experiences will be.
  • Lexi Neigel, Senior UX Research Lead at Microsoft, shares a framework for conducting a quality research synthesis:
    • Step 1. Understand your motivations and goals for conducting a research synthesis.
    • Step 2. Start generating research questions to guide the synthesis.
    • Step 3. Begin your literature search.
    • Step 4. Manage and distill your user insights.
    • Step 5. Share and communicate your user insights.
    • Step 6. Maintain your research synthesis.
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Is “research” the best word to describe what UX researchers do?

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

As a UX researcher, using a different lingo to describe what you do could be beneficial to promoting the craft

Article by Yaron Cohen
IDEAS IN BRIEF
Is “research” the best word to describe what UX researchers do?
  • Learning languages can help you become a better UX professional as it matters for understanding humans.
  • There are different ways to reframe what UX researches do.
  • What’s so problematic with the word “research”?
    • It sounds academic
    • It sounds time-consuming and expensive
    • People confuse market and UX research
    • It sounds like a cost center to business managers
    • It sounds ambiguous
  • What to use instead of “generative research”:
    • Customer Discovery
    • Problem exploration
    • Benchmark/review of the current state
    • Opportunity mapping
  • What to use instead of “evaluative research”:
    • UX/Usability audit
    • Design evaluation/validation
    • Monitoring/review
  • UX researchers aren’t academic researchers so changing the lingo around what “Research” means in UX context is the means to achieve this goal.
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Reflections: Co-Designing with Young People with Cognitive Disability

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

There are different ways participatory design can influence young people with cognitive disability. Read reflections on co-design methodology and ways it can help.

Article by Jacqueline Wechsler
IDEAS IN BRIEF
Reflections: Co-Designing with Young People with Cognitive Disability
  • In this article, Jax Wechsler, Principal Designer at Sticky Design Studio, shares:
    • Facts about Young People with a cognitive disability that may be useful when working with this group
    • Discussion and reflections about her methodological choices
  • Things to know about Young People with cognitive disabilities:
    • Ability levels can be very nuanced, every Young Person is different
    • Life Tasting not Life Wasting!
    • The level of advocacy of parents impacts experiences and opportunities for Young People with Cognitive Disabilities
    • Social inclusion and relationships are keys to wellbeing
  • Reflections on Co-Design Methodology:
    • Recruitment is hard!
    • Using referrals and ‘snowball sampling’
    • It’s important to build rapport
    • Understanding ability and research design
    • Cultural probes/diary studies are gold
    • Parents mediating participation
    • Flexibility is key
    • Value in participation
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Reflections : Co-Designing with Young People with Cognitive Disability

The Fascinating Psychology Tricks That Make WORDLE So Addictive

  • Behavioral Science, Customer Experience, Design, Neuroscience, Usability, UX Education, UX Magazine

The secrets behind the world’s obsession. Learn what psychology and behavioral science principles make Worlde so addictive.

 

Article by Jennifer Clinehens
IDEAS IN BRIEF
The Fascinating Psychology Tricks That Make WORDLE So Addictive
  • There are certain things that make WORDLE so addictive:
    • Wordle uses Scarcity to stand out.
    • When you share a Wordle, people notice.
    • Sharing Wordle makes sharing your results across social media incredibly easy.
  • How Wordle creates a habit — the “Habit Loop” describes the basic structure behind every habit:
    1. The trigger
    2. The routine
    3. The reward
  • Wordle would have never become as popular as it is without psychology and behavioral science principles at work in the game.
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The Fascinating Psychology Tricks That Make WORDLE So Addictive

The Evolution of Experience Design

  • Business UX Leaders, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

The overview of current challenges and opportunities design faces and how BBC team can help designers out to enhance digital experience and understanding of the world.

Article by Dan Ramsden
IDEAS IN BRIEF
The Evolution of Experience Design
  • Dan Ramadan, Creative Director for UX Architecture & Content Design at BBC, tells about the current challenges and opportunities design faces by describing 3 stages of ‘the web’:
    • Challenges of the past (document retrieval)
    • Challenges of the present (control and contribution)
    • Challenges of the future (pervasive and ubiquitous)
  • Technology is as capable of solving problems as it is of creating them.
  • The team at BBC can explore how digital experience can enhance our understanding of the world, develop empathy for others, instill pride and commitment to the importance of the individual and the inherent value of shared values and cooperative society.
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Effective notifications using fogg’s behaviour model

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

Working with notification systems across different platforms is quite an interesting challenge. In this article there are both the process and key takeaways on how you can build an effective notification system.

Article by Paulo Olim
IDEAS IN BRIEF
Effective notifications using fogg’s behaviour model
  • The process of building a notification system across different platforms and making notifications effective and engaging takes a hell lot of thought and discipline.
  • Fogg’s Behaviour Model says that there are three elements that must converge at the same moment for a behavior to occur:
    1. Motivation – it can be either physical like a sensation, emotional like anticipating something in hope or fear that it leads to something, or it can be social when people feel a sense of belonging
    2. Ability – ability as the name suggests is the means or skill to do something and it can be related to different things such as time constraints, routines, physical effort, cognitive overload or even going beyond societal norms
    3. Prompt – without prompt, someone can be very motivated and have the ability to perform the behavior, but there’s simply no call to action
  • Fogg’s Behaviour Model helps you steer in the right direction but the decision of which you notify users may depend on a number of variants and tools, whether that’s analytics or user research.
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