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How I Use UX Research in Speech Therapy

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

There are numerous qualitative methods with students as users. Finding the right AAC system and implementing it effectively is essential to give every student access to communication.

Article by Kate Paolini
IDEAS IN BRIEF
How I Use UX Research in Speech Therapy
  • Kate Paolini, UX Researcher, and Speech-Language Pathologist digs deeper into how her students using augmentative and alternative communication (AAC) can benefit from a UX research approach.
  • Communication is much more than speech; therefore, finding the right AAC system and implementing it effectively is essential to give every student access to communication.
  • Kate Paolini conducted the research with the help of the following methods:
    • Buy-In & Initial Methods
    • Designing the AAC System for the User
    • Access & Education
    • Observations & Data Tracking
    • Heuristic Evaluation
    • Assess, Adapt, Repeat
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7 min read

Quantitative Concept Testing

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

How We Bring Users Into Product Decisions Before We Even Start Designing

Article by Leah Acosta
IDEAS IN BRIEF
Quantitative Concept Testing
  • Quantitative concept testing helps ensure that the user voice influences which ideas are developed into testable products what is best for narrowing down the best executions of an idea in the next stage.
  • According to Leah Acosta, quantitative concept testing has two goals:
    1. Identify the most promising concepts for further development from the participants’ perspective, and order them in a ranked list.
    2. Understand the strengths and weaknesses of each concept, and pinpoint low-ranking concepts with hidden promise.
  • When planning the quantitative concept test, the following counts:
    • Identifying segments and markets
    • Setting up the MaxDiff
    • Setting up the sequential monadic survey
  • After working through particular points, you’ll be able to identify which ideas are worth pursuing, which need more discussion, and which to dismiss.
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6 min read
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AI is getting better and better — at being biased.

  • Artificial Intelligence, Behavioral Science, Defining AI, Design, Design Theory, Empathy, Usability, UX Education, UX Magazine

Historically, the values of gender-caste-based minority have been systematically excluded from even being tallied, resulting in gender-biased or gender-invisible prior statistics.

Article by Paula Stenholm
IDEAS IN BRIEF
AI is getting better and better — at being biased.
  • The values of gender-caste-based minority have been systematically excluded from even being tallied, resulting in gender-biased or gender-invisible prior statistics.
  • Data scientists have said that there are two main ways that AI perpetuates gender bias: one is caused by Algorithmic and design flaws and the other is the reinforcement of gender stereotypes through new digital products that project a technological gender.
  • Paula Stenholm, a user experience designer at Ellos Group, gives a lot of reasons why datasets are skewed:
    • Real world patterns of health inequality and discrimination
    • Discriminatory data
    • Application injustices
    • Biased AI design and deployment practices
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7 min read
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The People Paradox: Human Nature’s Impact on Digital Transformation

  • Customer Experience, Design, Usability, UX Education, UX Magazine

Ways human nature impacts digital transformation and how to build an affective team that will lead to a desired result with the only ingredients that are required to make it a success – people and collaboration.

Article by Ed Vinicombe
IDEAS IN BRIEF
The People Paradox: Human Nature’s Impact on Digital Transformation
  • Many organisations fail to meet their intended goal of digital transformation, because it is primarily a function of people.
  • It’s exactly when people work together collaboratively in pressured environments that we can see the dichotomous impact of human nature on large-scale initiatives like digital transformation.
  • Even though team sizes have become really bloated and organisations can fall into the intelligence trap, with the right environment and culture in place to facilitate that level of collaboration, a large group of smart, diverse people will impede an organisation’s digital transformation ambition.
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UX Design for Children: How to Create a Product Children Will Love

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

Create a Product Children Will Love

Article by
IDEAS IN BRIEF
UX Design for Children: How to Create a Product Children Will Love
  • Children are a new, unique, and more demanding audience that present more difficulties for design.
  • According to Mariia Kasymova, there are three main niches where child-friendly design is especially needed:
    • Entertainment
    • Online learning
    • Fintech for children
  • Mariia Kasymova presents us with 5 principles for better UX for children:
    • Design for your target age group
    • Choose the color palette and fonts carefully
    • A friendly digital helper
    • Constant feedback and reward.
    • Make it as intuitive as possible
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