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As a UX researcher, using a different lingo to describe what you do could be beneficial to promoting the craft
Article by Yaron Cohen
Is “research” the best word to describe what UX researchers do?
- Learning languages can help you become a better UX professional as it matters for understanding humans.
- There are different ways to reframe what UX researches do.
- What’s so problematic with the word “research”?
- It sounds academic
- It sounds time-consuming and expensive
- People confuse market and UX research
- It sounds like a cost center to business managers
- It sounds ambiguous
- What to use instead of “generative research”:
- Customer Discovery
- Problem exploration
- Benchmark/review of the current state
- Opportunity mapping
- What to use instead of “evaluative research”:
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- UX/Usability audit
- Design evaluation/validation
- Monitoring/review
- UX researchers aren’t academic researchers so changing the lingo around what “Research” means in UX context is the means to achieve this goal.
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- April 6, 2022
8 min read