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A persona-hater’s guide to teaching with personas

Article by Lindsey Wallace
Personas — Training Wheels
  • Personas can help build an organizations’ capacity to imagine the people who use and interact with their products.
  • The author’s take on what’s useful about personas:
    • Personas help teams build a shared language to argue with when they have to work together.
    • Personas can show teams when they need to think with a higher level of specificity.
    • Using personas helps teams create hypotheses about who our users are and what matters to them.
    • Personas give a framework that helps cross-functional teams easily understand research insights and implications.
  • Personas need never replace research, but they can be a useful tool to begin to value them enough to bring their individual success or failure into designers’ decision-making.
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3 min read
Personas — training wheels

Transition towards customer-centricity and make your UX/CX agile by following 5 steps

Article by Debbie Levitt
How To Make CX/UX Agile In 5 Steps
  • Debbie Levitt suggests her 5 steps to transform however you’re doing Agile towards Customer-Centric Agile:
    1. Hire fully qualified CX and UX pros to do CX and UX work
    2. Hire CX/UX at a nearly 1:1 ratio with engineering
    3. Kill most meetings, five UX decision-making autonomy
    4. Estimate time and plan
    5. Tri-Track Customer-Centric Agile
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7 min read
How to make CX/UX agile

Green Design Principles that every designer can use to combat climate change

Article by Rachel Romano, Jon Friedman
Digital = Physical
  • Recent Microsoft’s Green Design Principles can prevent us from fueling a climate crisis:
    • Get started backpack on digital sustainability — the climate crisis doesn’t happen in a vacuum, big change starts small, talking about climate can be hard, digital is physical
    • Think bigger before you start — challenge the status quo, put care first
    • Build better by default — optimize, transparent, adaptable
  • “The Cloud” doesn’t exist — every design has physical implications and this one is a massive warehouse causing the environment harm.
  • Well-intentioned designs often result in unintended consequences that’s why designers need better ways to visualize their impact.
  • Designers can train AI in order to preserve the planet by employing the energy-intensive cloud and the AI it enables to understand environmental impacts.
  • Some of the most engrained paradigms of the tech industry are the least sustainable and product makers need new ways of working.
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8 min read
Digital-Physical-article-image

Essential tips on scaling a UX team of professionals.

Article by Joe Knowles
Scaling a UX team
  • Scaling a UX team requires not only navigating a lot of change, improving processes, around onboarding and training, but also having a clear plan in mind for scale.
  • The author suggest ways to scale a UX team:
    • Maintain the culture
    • Increase peer viewing
    • Balance experience
    • Promote within
    • Focus on entry level improvement
    • Protect the T-shaped specialists
    • Keep collective goal setting
    • Always communicate
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5 min read
Scaling a UX team

Different biases and ways they can produce a positive experience using biases in UX design

Article by Alanna Bent
Biases and their effects in UX Design
  • The author shares her perspective on the following biases and their effects in UX Design:
    • Motivational biases (the Ego-enhancing bias and The Effective Control bias)
    • Cognitive biases (Salience Availability, Preconceptions, and Anchoring and Perseverance)
  • Biases in UX Design:
    • The Anchoring bias
    • The Framing bias
  • Understanding the psychology of the human mind is vital in creating clean, well organized and user-friendly designs.
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6 min read
Biases and their effects in UX Design

UX researchers often feel like they are bombarded with projects and drowning in work. But just like surfing, they can try to avoid swimming alone and make sure they are prepared for deep water.

Article by Lindsey Wallace
Surfing the waves of UX research, swimming in deep organizational water
  • For researchers new to their role, working in spaces of ambiguity betwixt and between design, product and engineering can create a lot of anxiety around whether they are working “right”.
  • For the productivity increase, the author suggests UX researchers follow these tips:
    • Take care of yourself, your personal life and don’t stress
    • Keep in close contact with your partners
    • Lean in to the chaos
    • Take the time to socialize your findings with stakeholders
    • Take a deep breath before spotting the next wave out on the horizon
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3 min read
Surfing-the-waves-of-UX-research-swimming-in-deep-organizational-water

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