- Design Theory, Gaming
A framework for understanding player experiences to build successful, engaging, and enjoyable games.
Article by John Ferrara
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- April 7, 2011
6 min read
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A framework for understanding player experiences to build successful, engaging, and enjoyable games.
Methods and theory of design synthesis help solve problems and bridge research to ideation.
Analysis is a key part of design process that ensures the right problems are accurately solved.
Designing for the objective psychological underpinnings that influence perception and UX.
It’s not enough to just be usable—products actually have to make people happy.
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