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Home ›› Customer Experience ›› Page 51

Customer Experience

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Roger Dooley, author of Brainfluence, has a confusing interaction with a high-tech elevator system.

Article by Josh Tyson
Share:A Beginner’s Course in Elevator Operation #wtfUX?
3 min read
complex-elevator-ux-small

Fast-casual dining giant Panera Bread has given some of their restaurants an experience design overhaul that racks up more hits than misses.

Article by Will Scott
Share:The Pleasures and Pain-Points of Panera 2.0
6 min read
panera-2-0-review-small

In order to tap into emotion when designing experiences, you need to travel outside of your own comfort zone—enter, the provocateur.

Article by John Caldwell
Share:Provocation Can Lead to Emotional Design
7 min read
find-your-provocateur-small

The line-by-line guide to making your online form easy for users to fill out without extraneous errors and missed conversions.

Article by Andy Grogan
Share:The Anatomy of a Form
7 min read
anatomy-of-a-form-small

Selecting your octane level at the gas pump should be an easy interaction, but that’s not the world we live in.

Article by Daniel Brown
Share:Which Button to Press at the Pump? #wtfUX
2 min read
press-the-pump-wtfux-small

We talk with Greg Nudelman, CEO of Design Caffeine, mobile strategist, and author of The $1 Prototype.

Article by Josh Tyson
Share:In Conversation with Greg Nudelman
1 min read
in-conversation-nudelman-small

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