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Home ›› Content Strategy ›› Page 21

Content Strategy

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Designing Better Experiences Through Data

  • Analytics and Tracking, Content and Copy, Content Strategy, Customer Experience, Data visualization, Design, Facebook, Google, Human factors, Information Design and Architecture, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Operating Systems, Social Networking, Tablet, Technology, Usability

As the complexity and quantity of user data multiply, it’s up to designers to create experiences that make the most of it.

Article by Jason Napolitano
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6 min read
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Vulnerable Branding: Keeping your company’s voice honest

  • Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Empathy, Facebook, Form design, Government and Public Services, Information Design and Architecture, Internal Company Dynamics, Marketing and Brand, Technology, Twitter

Effective digital content is an honest and adaptive reflection of an organization’s human core.

Article by Kate Kiefer Lee
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7 min read
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Killed at Launch

  • Business Value and ROI, Content Strategy, Customer Experience, Design, Development, E-commerce, Information Design and Architecture, Internal Company Systems and Intranets, Marketing and Brand, Product Releases and Redesigns, Project Management, Technology, Usability, User Acceptance Testing, Vendor-Client Relationships

A failure to account for UX results in an e-commerce being pulled offline shortly after launch.

Article by Pete Mackie
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4 min read
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Simplicity: The next design battleground

  • Apple, Business Value and ROI, Content Strategy, Customer Experience, Design, Google, HTML5, Information Design and Architecture, Interface and Navigation Design, iPad, New and Emerging Technologies, Product design, Simplicity, Strategy, Tablet, Technology, User Reported Feedback

Four ways to keep your designs simple in the hyper-competitive mobile age.

Article by Scott McDonald
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3 min read
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Evaluating the Usability of Web Photos

  • Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Design Tools and Software, E-commerce, Heuristics, Persuasive Design, Product design, Research Methods and Techniques, Research Tools and Software, Usability, User Acceptance Testing, Web

Photos have the power to make or break a users’ experience—make sure they are communicating your message properly.

Article by James Chudley
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7 min read
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Visual Balance and Weight Allocation for Usability

  • Content and Copy, Content Strategy, Design, Design Theory, Direct Observation Research, Human factors, Information Design and Architecture, Interface and Navigation Design, Usability, Visual Design, Web

Paying close attention to the visual path your website creates will reveal opportunities for reaching peak usability.

Article by Tammy Guy
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6 min read
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