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Content and Copy

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Practicing What We Preach

  • Business Value and ROI, Content and Copy, Design, Employee Experience, Interaction Design, Internal Company Dynamics, Internal Company Systems and Intranets, Personal and Professional Development, Research Tools and Software, Team Dynamics

In the same way that users need considerate and responsive feedback from digital experiences, employees need it from their organizations.

Article by Astrid Chow
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8 min read
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Five UX Changes for Fixing Loyalty Programs

  • Accessibility, Business Value and ROI, Content and Copy, Customer Experience, Design, E-commerce, Human factors, Location-Based Services, Marketing and Brand, Mobile Applications, Prototypes, Strategy, Technology, Usability, User Reported Feedback

By improving user experience, brand loyalty programs can start living up to their business potential.

Article by Liang Zhang, Maya Jackson
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5 min read
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A Matter of Character: Knowing your users and their stories

  • Business Value and ROI, Content and Copy, Customer Experience, Design, Development, Emotion, Entertainment and Humor, Personas, Product design, Prototypes, Storytelling, Strategy, Technology

To design a product that fits into the story of users’ lives, try looking at them as characters through the lens of a screenwriter.

Article by Sarah Doody
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7 min read
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Refining Simplicity

  • Apple, Content and Copy, Design, Gaming, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mac OS, Microsoft, Operating Systems, Product design, Psychology and Human Behavior, Simplicity, Technology, Twitter

There are some simple things you can do to make sure your designs stay simple and user-centric.

Article by Jared Lewandowski
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5 min read
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Visual Balance and Weight Allocation for Usability

  • Content and Copy, Content Strategy, Design, Design Theory, Direct Observation Research, Human factors, Information Design and Architecture, Interface and Navigation Design, Usability, Visual Design, Web

Paying close attention to the visual path your website creates will reveal opportunities for reaching peak usability.

Article by Tammy Guy
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6 min read
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Creating Savvy and Sophisticated User Experiences through Personalization

  • Analytics and Tracking, Business Value and ROI, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Form design, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, Personas, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Strategy, Technology, User Acceptance Testing, Web

User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.

Article by Matthew Fiore
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5 min read
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