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I believe that we can become more impactful designers by listening to stories deeply and telling them strategically in all activities of the design process.
Is it possible to create a delightful user experience without following best UX practices?
You don’t need to have a masters degree in counseling to be able to design like a therapist. Get people to tell stories and really listen.
Labelling humans as something as simple as a “user” reduces human beings with complex thoughts, behaviours and actions to single heads interacting with a product.
We have gained empathy well, but it’s time to start applying it to meet human needs and desires.
With over 40 million users, Venmo has mastered being an application that allows people to easily make payments and requests. However, it lacks group functionality.
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