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Consumer products

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A Few Fits about the Flawed UX of Fitbit Flex

  • Analytics and Tracking, Consumer products, Data visualization, Design, Gaming, Gestures, Healthcare, Input devices, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Reviews, Social Networking, Ubiquitous Computing

A review of Fitbit Flex—the popular piece of wearable technology that tracks your physical activity—finds the useful device hamstrung by a few design flaws.

Article by Jason Ogle
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10 min read
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The Pleasures and Pain-Points of Panera 2.0

  • Android, Apple, Apple iOS, Business Value and ROI, Consumer products, Content and Copy, Customer Experience, Design, Form design, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Tablet, Ubiquitous Computing, Usability

Fast-casual dining giant Panera Bread has given some of their restaurants an experience design overhaul that racks up more hits than misses.

Article by Will Scott
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6 min read
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Provocation Can Lead to Emotional Design

  • Consumer products, Content and Copy, Customer Experience, Design, Emotion, Empathy, Flow and Immersion, Internal Company Dynamics, Mobile Technology, Product design, Psychology and Human Behavior, Storytelling, Team Dynamics, Working With Stakeholders

In order to tap into emotion when designing experiences, you need to travel outside of your own comfort zone—enter, the provocateur.

Article by John Caldwell
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7 min read
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Which Button to Press at the Pump? #wtfUX

  • Automotive, Consumer products, Customer Experience, Design, Input devices, Interaction Design, Product design, Visual Design

Selecting your octane level at the gas pump should be an easy interaction, but that’s not the world we live in.

Article by Daniel Brown
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2 min read
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More Thoughts on Why Web Design is Dead

  • Android, Apple, Apple iOS, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Design, Design Theory, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design

Our changing relationship with content and mobile technology is signaling the end of web design as we know it—something that gives us all a lot to think about.

Article by Sergio Nouvel
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8 min read
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Does the Red Light Mean the AC Is On or Off? #wtfUX

  • Automotive, Consumer products, Design, Input devices, Interaction Design, Interface and Navigation Design, Product design

Turning the air conditioning on and off in a rental car finds one user confused by the meaning of a little red light.

Article by Josh Tyson
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1 min read
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