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Business Value and ROI

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Armed with contextual data about your users, you can better categorize and personify them and customize app features for them.

Article by Mike Schneider, Skyhook Wireless
Share:Introducing a New World of Possibilities with “Appticipation”
4 min read
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A review of several layer- and code-based prototyping tools highlights opportunities to gain more control over your mobile prototypes.

Article by Bona Kim
Share:Comparing Popular Layer-Based and Code-Based Prototyping Tools
8 min read
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The 2014 international Design for Experience awards program, presented by UX Magazine, is now accepting applications and recommendations.

Article by UX Magazine Staff
Share:Kicking Off the 2014 Design for Experience Awards
2 min read
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If you want to give users an experience they can’t live without, your app functionality should take location data into consideration.

Article by Skyhook Wireless, Mike Schneider
Share:Make Your App Vital By Reaching Out to Users in Context
4 min read
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By reflecting human behavior, presenting the right information, staying simple and trustworthy, and using an addictive gesture, Tinder has become a wildly successful app.

Article by Himanshu Sareen
Share:Five Things Tinder Can Teach You About Mobile Experience
5 min read
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Conducting research with teenagers requires a slightly different approach for putting the subject and the interviewer at ease.

Article by Nirish Shakya
Share:Tips for Guerrilla Research with Teenagers
4 min read
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