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Artificial Intelligence

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The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check

  • Artificial Intelligence, Direct Observation Research, Research Methods and Techniques, The Evolution of Research
Article by Keren Ruth Wong
IDEAS IN BRIEF
The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
  • The article explores IDEO Play Lab’s innovative approach to understanding Gen Z’s perspectives on AI through roleplaying, shedding light on the emotional nuances and experiential aspects of AI design.
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4 min read

5 Unintelligent AI Strategies to Ditch Immediately

  • Artificial Intelligence, Defining AI, Personas

This AiThority Guest post is co-authored by OneReach.ai‘s Director of Creative Content Josh Tyson.

Article by Robb Wilson
IDEAS IN BRIEF
5 Unintelligent AI Strategies to Ditch Immediately
  • The article dissects common but counterproductive AI strategies, urging businesses to navigate the AI landscape strategically for sustained relevance and success.
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4 min read

Open AI Dev Day: Great Technology, Light on UX and Business Value

  • Artificial Intelligence, Automotive, Technology, Technology for the Common Good, UX Business News
Article by Rich Weborg
IDEAS IN BRIEF
Open AI Dev Day: Great Technology, Light on UX and Business Value
  • The article provides constructive feedback on OpenAI’s Dev Day, emphasizing opportunities for improvement in brand alignment, platform adaptability, and practical business use cases, while recognizing the exciting potential of conversational AI.
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5 min read

I Tested 7 Free AI Image Generators. This One’s My Pick

  • Artificial Intelligence, Conversational Design, Design, Design Tools and Software, Technology

I have seen untold AI horrors along the journey, so, you’re welcome.

Article by Zulie Rane
IDEAS IN BRIEF
I Tested 7 Free AI Image Generators. This One’s My Pick
  • The article provides an overview of seven free online AI image generators, each with its own unique features and benefits, offering options for users seeking AI-generated images for various purposes.
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7 min read

Why AI Can’t Make Human Creativity Obsolete

  • Accessibility, Artificial Intelligence, Augmented Reality, Behavioral Science, Design, Empathy, Interaction Design, Technology, UX Magazine

Recent history gives us a powerful and definitive reason for hope

Article by Alberto Romero
IDEAS IN BRIEF
Why AI Can’t Make Human Creativity Obsolete
  • The article explores the paradox of AI-driven obsolescence of human creativity.
  • It discusses why the fear that AI will make human creativity obsolete is unfounded, highlighting that humans inherently prefer human creations, imperfections and all, over AI-generated perfection.
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7 min read
Why AI Can't Make Human Creativity Obsolete

AI as a Research Participant: Tips, Tools, and Techniques 

  • Artificial Intelligence, Behavioral Science, Contextual User Studies, Defining AI, Direct Observation Research, Emotion, Human factors, Interviews, New and Emerging Technologies

A Conversation with Marina Zhukova, PhD Student at UCSB and OneReach.ai Academic Fellow.

Article by Marina Zhukova
IDEAS IN BRIEF
AI as a Research Participant: Tips, Tools, and Techniques 
  • The article discusses the research into how emojis influence online communication, conducted using GPT-3.5 Turbo, and highlights the findings and challenges in incorporating AI into studies.
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6 min read
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