- Artificial Intelligence, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design
Article by Ovetta Sampson
Design Principles for a New AI World
- In the AI era, designers are taking on even larger responsibility.
- It’s high time design stepped into the new era and a new framework that’s wider, more equitable, and pluralistic compared to what we’ve witnessed before.
- In this article, Ovetta Sampson, Vice-President of Machine Learning Experience Design at Capital One, reworks the “10 Commandments of Good Design” to fit design going into an AI era.
- Good design solves hard problems.
- Good design promotes healthy relationships.
- Good design requires malleability.
- Good design makes companies understand and products that serve me.
- Good design acknowledges bias.
- Good design prevents dishonesty.
- Good design expects unintended consequences.
- Good design fosters equity .
- Good design considers its effect on a collective, connected eco-system.
- Good design brings purposefully order to chaos.
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- January 6, 2022
8 min read