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Content Isn’t King, Content Is a Product

  • Apple, Content and Copy, Content Strategy, Customer Experience, Design, Marketing and Brand, Mobile Technology, Product design, Product Releases and Redesigns, Project Management, Strategy, Technology, Usability, Visual Design

Content needs to be packaged and designed in the same compelling ways that products are in order for users to respond to its directives.

Article by Scott Hutcheson
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7 min read
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The Power of Service-Oriented Mobile Design

  • Android, Apple, Apple iOS, Business UX Leaders, Business Value and ROI, Consumer products, Customer Experience, Design, Design for Experience Awards, Development, Enterprise Products, Global Products and Localization, Healthcare, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, iPad, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Software as a Service, Tablet, Technology, Usability, UX Magazine, Web, Windows Phone

A closer look at the results in the Mobile Solution or Application category of the international Design for Experience awards, featuring the winner: we are experience.

Article by UX Magazine Staff
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8 min read
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Nine Lies We Tell Ourselves About Mobile

  • Analytics and Tracking, Android, Apple, Apple iOS, Consumer products, Customer Experience, Design, Global Products and Localization, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Requirements and Specifications, Tablet, Usability, User Acceptance Testing, Web, Windows Phone

A closer look at the history of mobile design and technology reveals common misconceptions that are making it difficult to move forward with clarity.

Article by Steven Hoober
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11 min read
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The Influence of iOS 7 and Designing for Mobile in an Omnichannel World

  • Android, Apple, Apple iOS, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mac OS, Microsoft, Microsoft Windows, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Strategy, Technology, Touch, Usability, Visual Design, Windows Phone

With iOS 7, Apple seems poised to expand its reach into a wider portfolio of digital products, something designers should consider in the omnichannel world of mobile.

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3 min read
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The Winning Experience of Playing Video Games for Beer

  • Apple, Business Value and ROI, Consumer products, Content and Copy, Customer Experience, Design, Design for Experience Awards, Design Tools and Software, Development, Gaming, Interaction Design, iPad, iPhone, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Social Media Marketing, Social Networking, Storytelling, Tablet, Technology, Touch, Usability, Vendor-Client Relationships, Video, Visual Design, Working With Stakeholders

A closer look at the results in the Interactive Component of an Advertising Campaign category of the international Design for Experience awards.

Article by UX Magazine Staff
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5 min read
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Why PBS Uses Data to Drive Continuous Design

  • Agile and Iterative Process, Analytics and Tracking, Apple, Apple iOS, Business Value and ROI, Content and Copy, Customer Experience, Design, Design Tools and Software, Development, HTML5, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, iPad, iPhone, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns, Project Management, Prototypes, Technology, Usability, User Reported Feedback, Video

An agile production shop that combines continuous design and data-driven design lets PBS provide accessible content across a growing number of platforms.

Article by Matt McManus
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4 min read
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