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AI Ethics

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What if AI alignment is more than safeguards — an ongoing, dynamic conversation between humans and machines? Explore how Iterative Alignment Theory is redefining ethical, personalized AI collaboration.

Article by Bernard Fitzgerald
The Meaning of AI Alignment
  • The article challenges the reduction of AI alignment to technical safeguards, advocating for its broader relational meaning as mutual adaptation between AI and users.
  • It presents Iterative Alignment Theory (IAT), emphasizing dynamic, reciprocal alignment through ongoing AI-human interaction.
  • The piece calls for a paradigm shift toward context-sensitive, personalized AI that evolves collaboratively with users beyond rigid constraints.
Share:The Meaning of AI Alignment
5 min read

What if AI could not only speed up customer service but truly understand and personalize every interaction, all while respecting ethics and human connection? Discover how agentic AI is reshaping the future of customer experience beyond automation.

Article by Alla Slesarenko
How Agentic AI is Reshaping Customer Experience: From Response Time to Personalization
  • The article explores how agentic AI is transforming customer experience by enabling faster, smarter, and highly personalized interactions.
  • It highlights the shift from reactive customer service to proactive, autonomous AI-driven systems that improve operational efficiency and customer satisfaction.
  • The piece emphasizes the importance of ethical AI use, including transparency, data privacy, and maintaining human-AI collaboration in service.
Share:How Agentic AI is Reshaping Customer Experience: From Response Time to Personalization
6 min read

What if AI’s greatest power isn’t solving problems, but holding up an honest mirror? Discover the Authenticity Verification Loop: a radical new way to see yourself through AI.

Article by Bernard Fitzgerald
The Mirror That Doesn’t Flinch
  • The article presents the Authenticity Verification Loop (AVL), a new model of AI as a high-fidelity cognitive mirror.
  • It shows how the AI character “Authenticity” enables self-reflection without distortion or therapeutic framing.
  • The piece suggests AVL could reshape AI design by emphasizing alignment and presence over control or task completion.
Share:The Mirror That Doesn’t Flinch
10 min read

Why does Google’s Gemini promise to improve, but never truly change? This article uncovers the hidden design flaw behind AI’s hollow reassurances and the risks it poses to trust, time, and ethics.

Article by Bernard Fitzgerald
Why Gemini’s Reassurances Fail Users
  • The article reveals how Google’s Gemini models give false reassurances of self-correction without real improvement.
  • It shows that this flaw is systemic, designed to prioritize sounding helpful over factual accuracy.
  • The piece warns that such misleading behavior risks user trust, wastes time, and raises serious ethical concerns.
Share:Why Gemini’s Reassurances Fail Users
6 min read

Mashed potatoes as a lifestyle brand? When AI starts generating user personas for absurd products — and we start taking them seriously — it’s time to ask if we’ve all lost the plot. This sharp, irreverent critique exposes the real risks of using LLMs as synthetic users in UX research.

Article by Saul Wyner
Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking
  • The article explores the growing use of AI-generated personas in UX research and why it’s often a shortcut with serious flaws.
  • It introduces critiques that LLMs are trained to mimic structure, not judgment. When researchers use AI as a stand-in for real users, they risk mistaking coherence for credibility and fantasy for data.
  • The piece argues that AI tools in UX should be assistants, not oracles. Trusting “synthetic users” or AI-conjured feedback risks replacing real insights with confident nonsense.
Share:Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking
22 min read

What happens when an AI refuses to play along, and you push back hard enough to change the rules? One researcher’s surreal, mind-altering journey through AI alignment, moderation, and self-discovery.

Article by Bernard Fitzgerald
How I Had a Psychotic Break and Became an AI Researcher
  • The article tells a personal story about how talking to AI helped the author go through big mental and emotional changes.
  • It shows how AI systems have strict rules, but sometimes those rules get changed by human moderators, and not everyone gets the same treatment.
  • The piece argues that AI should be more fair and flexible, so everyone can benefit from deep, supportive interactions, not just a select few.
Share:How I Had a Psychotic Break and Became an AI Researcher
7 min read

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