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Evaluating the Usability of Web Photos

  • Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Design Tools and Software, E-commerce, Heuristics, Persuasive Design, Product design, Research Methods and Techniques, Research Tools and Software, Usability, User Acceptance Testing, Web

Photos have the power to make or break a users’ experience—make sure they are communicating your message properly.

Article by James Chudley
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7 min read
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Five UX Changes for Fixing Loyalty Programs

  • Accessibility, Business Value and ROI, Content and Copy, Customer Experience, Design, E-commerce, Human factors, Location-Based Services, Marketing and Brand, Mobile Applications, Prototypes, Strategy, Technology, Usability, User Reported Feedback

By improving user experience, brand loyalty programs can start living up to their business potential.

Article by Liang Zhang, Maya Jackson
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5 min read
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The Four Waves of User-Centered Design

  • Apple, Business Value and ROI, Design, Development, Facebook, Gaming, Healthcare, Human factors, Mobile Technology, Personal and Professional Development, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Technology, Usability, User Acceptance Testing

Over the past two decades, Bentley University has been charting and propelling the evolution of UX design.

Article by Dr. William Gribbons
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6 min read
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4 Reasons Your UX Investment Isn’t Paying Off

  • Agile and Iterative Process, Business Value and ROI, Design, Development, Empathy, Employee Experience, Heuristics, Information Design and Architecture, Interface and Navigation Design, Internal Company Dynamics, Personal and Professional Development, Project Management, Research Methods and Techniques, Sketching, Strategy, Team Dynamics, Usability, User Reported Feedback, Vendor-Client Relationships, Wireframes, Working With Stakeholders

Successful user experience efforts require more than just investment—they also need proper implementation.

Article by Hilary Little
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5 min read
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Get Your Content Strategy Out of the Drawer with Governance

  • Business Value and ROI, Content and Copy, Content Strategy, Design, Design Theory, Internal Company Dynamics, Marketing and Brand, Psychology and Human Behavior, Research Tools and Software, Strategy, Team Dynamics, Vendor-Client Relationships, Working With Stakeholders

Give your content strategy a backbone and a fighting chance by putting a plan and some tools behind it.

Article by Meghan Casey
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7 min read
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