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How is AI changing the automotive experience with Guido Baratta, Chief Design Officer for icon incar
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Robb and Josh welcome special guest Guido Baratta, Chief Design Officer for icon incar. A lifelong student and teacher of design, Guido shares insights into the world of automotive UX. The three discuss the ways AI will change our relationship with transportation and why cars might soon just be one of many robots in our lives.
- April 20, 2023
