How is AI changing the automotive experience
Guido Baratta
Chief Design Officer at Icon Incar
Get this Episode:
Season 1 Episode 8
Robb and Josh welcome special guest Guido Baratta, Chief Design Officer for icon incar. A lifelong student and teacher of design, Guido shares insights into the world of automotive UX. The three discuss the ways AI will change our relationship with transportation and why cars might soon just be one of many robots in our lives.
About the guest
Guido is a seasoned leader in experience design and digital innovation with a diverse portfolio spanning over 20 years across four countries. He has spearheaded transformative projects for renowned brands like Adidas, Nokia, TripAdvisor, and Samsung, where he served as Director of User Experience, revolutionizing samsung.com through the establishment of the first in-house design practice, Samsung UXD.
Read more about the Guest
