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Guido Baratta

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Robb and Josh welcome special guest Guido Baratta, Chief Design Officer for icon incar. A lifelong student and teacher of design, Guido shares insights into the world of automotive UX. The three discuss the ways AI will change our relationship with transportation and why cars might soon just be one of many robots in our lives.

Join OneReach.ai CEO and co-founder Robb Wilson and UXM contributing editor Josh Tyson each week as they explore the realms of conversational AI and hyperautomation. Subscribe to UX Magazine wherever you listen to podcasts. You can also watch episodes on the Invisible Machines YouTube channel.

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