Guido Baratta
Chief Design Officer at Icon Incar
Experienced leader in experience design and digital innovation, transforming brands globally. Passionate educator and advocate.
Guido is a seasoned leader in experience design and digital innovation with a diverse portfolio spanning over 20 years across four countries. He has spearheaded transformative projects for renowned brands like Adidas, Nokia, TripAdvisor, and Samsung, where he served as Director of User Experience, revolutionizing samsung.com through the establishment of the first in-house design practice, Samsung UXD.
In addition to his professional roles, Guido is a passionate educator, having taught information design at institutions like the University of Perugia and the Parsons Space. With degrees from La Sapienza Università and the École des Beaux-Arts, he extends his impact beyond corporate realms, founding initiatives like Designers United for Ukraine and the Humankind Institute, showcasing his commitment to both social causes and creative endeavors.
