- Behavioral Science, Customer Experience, Design, Design Theory, Emotion, Empathy, Neuroscience, Psychology and Human Behavior, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, UX World Changing Ideas
Lessons from the Hero’s Journey for Innovation Labs* and Organizational Change
*and accelerators, incubators, studios, leadership programs, etc.
- The article covers the whole process of integrating transformation
- The author unpacks the following ideas:
- The Journey Outward
- Campbell’s Model of the hero’s journey
- Moving from mythological adventure to practical deed
- Integrating a transformative experience
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- October 7, 2022
- Behavioral Science, Customer Experience, Design, Design Theory, Emotion, Neuroscience, Usability, UX Education, UX Magazine
Tips of how to use user’s biases and behaviors to create better UX
- The author is thinking if designers’ being aware of the user’s biases and behaviours can help design technology to persuade people to behave in a certain way.
- The articles covers the following ideas:
- Tapping into the user’s mental model
- Changing digital habits
- Creating the hook (hook model: trigger, action, reward, investment)
- Designing for irrationalities
- A positive reinforcement/sustainable behaviour change
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- September 28, 2022
- Artificial Intelligence, Augmented Reality, Automotive, Behavioral Science, Customer Experience, Defining AI, Design, Design Theory, Neuroscience, Psychology and Human Behavior, Technology, Usability, UX Education, UX Magazine, UX World Changing Ideas
One author’s thoughts on progress of behavioral sciences over the last 50 years and ways conversational AI and experience design revolutionize them.
- The article covers:
- Studies and surveys on behavioral sciences conducted over the last 50 years
- The role of conversational AI in the modern world and its perks
- Ways conversational AI and experience design might revolutionize behavioral sciences
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- September 26, 2022
- Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Design Tools and Software, Neurology, Neuroscience, Usability, UX Education, UX Magazine
When less is usually — but not always — more
- The author explains how reducing cognitive load helps user interfaces seem easier to use.
- The article covers:
- Information Architecture & Cognitive Load
- Staggered vs Flat Information Hierarchies
- The case for a flat hierarchy
- The case for a staggered hierarchy
- Balancing cognitive load and information density requires a lot of skill and deep knowledge of your customer.
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- September 13, 2022
- Accessibility, Augmented Reality, Cloud Computing, Customer Experience, Defining AI, Design, Design Theory, Development, Neurology, Neuroscience, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine
The emergence of privacy risks and data ownership opportunities as we augment the brain.
- Brain-computer interfaces (BCIs) are interfaces for recording and processing neurological data and turning these data into an output.
- Neurodata can be directly recorded, e.g., by a BCI, or indirectly recorded, e.g., an individual’s spinal cord.
- There are particular privacy risks associated with BCIs that might need the following solutions:
- Encryption
- Local-first software
- Separation of data and compute (or edge computing)
- Access control layer
- Data cooperative
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- July 28, 2022
- Behavioral Science, Customer Experience, Design, Human factors, Neuroscience, Usability, UX Education, UX Magazine
People’s autonomy is in their capacities not in their impairments. Learn how human-centred helps understand how capacities, capabilities and autonomy interact.
The authors gives his 3-step human-centered prototype model to understand how capacities, capabilities and autonomy interact:
- Research Capacities
- Consider Capabilities
- Build prototypes
Researching capacities leads to recognizing the diversity of solutions that come from personal divergence.
Reviewing capabilities means looking at what tools/services/communities/assets work successfully to achieve desired outcomes.
While building prototypes, it is important to keep the sense of independence and individuality for users.
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- June 14, 2022