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Home ›› Latest Articles ›› Design

Design

To Keep a User, Sometimes You Have to Let Them Go

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Empathy, Employee Experience, Psychology and Human Behavior, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, UX World Changing Ideas
Article by Jesse Weaver
IDEAS IN BRIEF
To Keep a User, Sometimes You Have to Let Them Go
  • Assuming every problem is product-related drives a product-centric approach to fixing them but problems are more complex than simple fixes to content or features.
  • The author uncovers 2 ideas:
    • Not all cancels are created equal
    • Think: User-centered retention
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6 min read
To Keep a User, Sometimes You Have to Let Them Go

Mastery for Generalists

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Design Tools and Software, Technology, Usability, UX Education, UX Magazine

Becoming good when you’re interested in everything

Article by David Hoang
IDEAS IN BRIEF
Mastery for Generalists
  • Generalists are people who love variety, connecting the dots, and curious. In contrast, specialists usually focus and go deeper on a certain practice.
  • In his article, the author identifies how to grow in your craft in a generalist role.
  • The author gives advice on how to become a better generalist:
    • Be an expert at learning
    • Understand every role
    • Build connective skills
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5 min read
Mastery-for-generalists

Analysis Of The Gartner Chatbot Deployment Guide

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Business UX Leaders, Customer Experience, Defining AI, Design, Usability, UX Education, UX Magazine

This deployment guide places significant emphasis on the Intent-Driven Design and Intent-Driven Development of a chatbot. The starting point to creating a chatbot is knowing and understanding the customer’s intent in order to create a chatbot that is seamless, customer-centric and above all, trusted.

Article by Cobus Greyling
IDEAS IN BRIEF
Analysis Of The Gartner Chatbot Deployment Guide
  • The Gartner Chatbot Deployment Guide provides practical insight into the state of play of chatbot implementations.
  • The author points out 10 key takeaways from the report in the article.
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3 min read
Analysis Of The Gartner Chatbot Deployment Guide

Top 5 Trends in User Research & Insights

  • Design, Design Theory, Remote Research, Research Methods and Techniques, Research Tools and Software, Technology, Usability, UX Education, UX Magazine

SAP Research Labs present the top trends and highlights for 2022

Article by Malini Leveque
IDEAS IN BRIEF
Top 5 Trends in User Research & Insights
  • The author presents the top trends and highlights by SAP Research Labs for 2022:
    • Remote user research is the new form
    • Accessibility, diversity and inclusion are becoming more mainstream
    • The demand for measurement and evidence-based product experience strategy continues to grow
    • Exponential growth in experience data is driving demand and investment in data science and machine learning at cloud speed
    • User research is the new culture of learning, practiced by all
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5 min read
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Designing the Perfect Button

  • 3D Graphics and Interfaces, Accessibility, Behavioral Science, Customer Experience, Design, Design Tools and Software, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Motion and Animation, Usability, UX Education, UX Magazine

Everything you need to know about what makes a button great.

Article by Domas Markevicius
IDEAS IN BRIEF
Designing the Perfect Button
  • Buttons are one of the main UI elements in interactive design and most businesses measure their success by button clicks.
  • The author covers the principles for a good button design at Wix:
    • Making a button clear
    • Making a button findable
    • Making a button identifiable
    • Maintaining clear, predictable and simple text
    • Using single icon buttons with caution
    • Minding hierarchy and emphasis
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7 min read
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