Rich is an Innovation Lead at Hello Future in Sweden. Previously he was design drector and co-founder of Savvy Design Collaborative. At present, Rich works with large Swedish institutions to help build and foster cultures of design-driven innovation and human-centered ways of working.
Between 2015-2018 Rich was the Director of Innovation and Entrepreneurship at Dartmouth College’s Dickey Center. He trained African entrepreneurs in the YALI program through his course Design Driven Entrepreneurship.
He has a background in digital marketing and service design through his firm Digalicious and as partner, digital strategist and creative director at the brand agency Kelliher Samets Volk.
Rich teaches human-centered design at the Royal School of Technology (KTH) in Sweden.
He was a commentator on Vermont’s National Public Radio station (VPR) between 2009-2018 and blogged at Huffington Post. He has a B.A. from Dartmouth, an M.S. from Boston University and studied design/innovation at the California College of Arts.
The article discusses the results of a survey conducted by the Design Leadership Community in Stockholm, revealing that many designers still primarily focus on visual creation rather than extensive user interaction in their day-to-day work.