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Jennifer Clinehens

Head of Experience, Writer | The Marketing Store

I’m an evidence-based marketer who combines art and science to create impactful customer relationships with brands. Writing where decisions, design, and behavioral science meet. Author, CX That Sings and Choice Hacking.

The Fascinating Psychology Tricks That Make WORDLE So Addictive

  • Behavioral Science, Customer Experience, Design, Neuroscience, Usability, UX Education, UX Magazine

The secrets behind the world’s obsession. Learn what psychology and behavioral science principles make Worlde so addictive.

 

Article by Jennifer Clinehens
IDEAS IN BRIEF
The Fascinating Psychology Tricks That Make WORDLE So Addictive
  • There are certain things that make WORDLE so addictive:
    • Wordle uses Scarcity to stand out.
    • When you share a Wordle, people notice.
    • Sharing Wordle makes sharing your results across social media incredibly easy.
  • How Wordle creates a habit — the “Habit Loop” describes the basic structure behind every habit:
    1. The trigger
    2. The routine
    3. The reward
  • Wordle would have never become as popular as it is without psychology and behavioral science principles at work in the game.
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The Fascinating Psychology Tricks That Make WORDLE So Addictive

What is Simplicity Theory? Why people prefer simple experiences

  • Design, Design Theory, Interface and Navigation Design, Simplicity, Usability

Henry Wadsworth Longfellow
“In character, in manner, in style, in all things, the supreme excellence is simplicity.” 

Article by Jennifer Clinehens
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Salience: The psychology of an experience you can’t ignore

  • Behavioral Science, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Neuroscience, Psychology and Human Behavior

Customers can’t buy from a brand they don’t notice

Article by Jennifer Clinehens
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How Netflix uses psychology to perfect their customer experience

  • Behavioral Science, Content and Copy, Customer Experience, Design, Design Theory, Emotion, Interaction Design, Neuroscience

Decoding the science behind the features that keep you binging

Article by Jennifer Clinehens
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