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The Puma Phone: an underdog shows everyone else what “different” means

by Alex Rainert
1 min read
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Am I going to ditch my iPhone for a Puma phone? No. I am, however, really impressed by how Puma has chosen to enter a space that’s already way over-saturated. In an industry full of me-too-ing, they clearly recognized that the only chance they have to make any mark is to come to market with something genuinely different and from the looks of these demos and screenshots, they’ve done just that. This is evident from the memorable (and very well-branded) UI, the playfulness that permeates the OS and even some of the hardware additions:

That might be thanks to some of the silly stuff like a calculator that teases you when you try an operation it deems too trivial, a pet puma on the device called Dylan (who shows up on-screen when you leave your handset untouched for a while), and an audio player with a turntable you can actually scratch—but the real draw is probably the solar panel around back.

In a lot of ways, Puma is showing up manufacturers that have been making phones for years by demonstrating how even the little guy can make a splash if he’s willing to take a chance.

Read more about it over at engadget.

post authorAlex Rainert

Alex Rainert, Alex has been working in the interactive industry for 12 years. He's spent that time working on a variety of platforms on the interactive agency side and as the co-founder of a startup, dodgeball.com (acquired by Google in 2005). Since then, he's managed the UX and Creative teams at Schematic NY and is currently working with a local startup on an early 2010 launch. Over the years, he's done work for clients including Verizon Wireless, Nokia, HBO, IBM, CBS, Core Performance, Freshdirect and Thomson Reuters. He blogs about innovation in design at everydayux.com, his sub-140 character thoughts can be found at @arainert and he consults on mobile, social and emerging technologies at Tinker Studio.

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