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Teehan+Lax UX Fund

by Alex Schleifer
1 min read
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Here’s an interesting experiment. A fund where companies are picked according to the user experience they provide. Not sure if I’d have EA in there as, for me at least, “doing business with them” hasn’t been that much of a positive experience. And yet I keep buying every single Battlefield game they release.

Here’s an interesting experiment. A fund where companies are picked according to the user experience they provide. Not sure if I’d have EA in there as, for me at least, “doing business with them” hasn’t been that much of a positive experience. And yet I keep buying every single Battlefield game they release.

post authorAlex Schleifer

Alex Schleifer
Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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