Constantinos Demetriadis is a full time freelancer working from his personal digital design studio "Lovely Productions", basd in Athens, Greece.
In 1998 he earned his Bachelor of Arts in Industrial Design, but at the same time he got acquainted to the internet, which ultimately won his heart.
His professional career started when, in 1999, he started working for HellasNet as a Web Designer, and in a very short period he obtained the position of Art Director for FUTURENEED, a business unit of the same company. Since then he has been actively involved in numerous award winning projects, with the highlight in 2002 when he won the Ermis Gold and Grand Ermis for the site of Naftemporiki. Other awarded projects include the personal site of Demis Nikolaides (2003), FORTHnet’s portal site (2004) and the Ermis Awards site (2005).
His client roster includes BP, Coca-Cola, Lenovo, DHL, Interamerican, Naftemporiki and OTENET among others.
On a personal level, he has been involved in the creation and development of ProjectNeo, a Greek design community which launched in November 2000. In 2003 it was awarded an Ermis Gold in the Amateur / Non Commercial Sites category. ProjectNeo ended its journey in November 2005, when it reached a full 5 years in operation.
To innovate well is to search for meaning behind the innovation first. This requires investing time into discovering what users need and think of unique ways to serve them and better solve their problems.
Emotions are widely misunderstood in UX design and often manipulation is used to predict user behavior. However, a much better approach to UX design is storyscaping, which aims at empowering users, rather than controlling them.
Read the full article to learn more about liminal space and how to apply this thinking to your design.