Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Business Value and ROI ›› 6 Key Questions to Guide International UX Research ›› Design for Experience: Foresight of User Needs

Design for Experience: Foresight of User Needs

by UX Magazine Staff, Design for Experience
2 min read
Share this post on
Tweet
Share
Post
Share
Email
Print

Save

A closer look at the Design for Experience awards category: Foresight of User Needs

In the experience design game, the user occupies rareified air. Up on a pedastal that designers and reasearchers strain to reach, the mighty user’s innermost whims and desires guide our work and guage whether or not our products and services are successful.

Every so often, a team is able to not only tap into these whims and desires but to actually predict new whims and desires before the user even realizes they exist.

How do they do it? That’s what we want to know. The The DfE Foresight of User Needs award is looking for products, services, companies, and teams that exhibit an ability to predict what will resonate with users.

There are numerous design and research tools and methodologies grabbing for this grail, and while there’s no single path to reaching it, the importance of understanding your users is key. DfE judge and UX Magazine contributor Sarah Doody has written several popular articles on the importance of storytelling in design and her most recent piece, “A Matter of Character” explores the advantages of seeing your users as characters in your product’s story.

“User experience is still relatively immature in terms of its value being understood and embraced by all levels of teams and organizations,” Doody writes. “Adding confusion to the already misunderstood field is the increasing amount of material that focuses on process, pixels, and product. This can quickly overshadow a focus on specific people, their unique characteristics, and how a product fits into the stories of their lives.”

Sometimes the next step forward in technology requires looking beyond what people say they want to find an entirely new way to give them what they really need. For Doody, a solution has been found in developing personas the way a screenwriter develops characters for a movie—”[the] next time you set out to work on a product idea, review some new features, or start a design project, take a step back for a moment and ask yourself if you really know who the people are on the other side of the product and what their stories are”—but there are no limits on the ways we can make prescient anticipations of true user needs.

If you know of prodcuts, services, agencies, companies, or teams that exhibit this seemingly magical ability to predict user needs, nominate them. If you think that your product/service/agency/company/team has unlocked the secret to this illusive strain of UX success, apply for this award right now!

Image of an apple’s mind being blown courtesy Shutterstock

post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

post authorDesign for Experience

Design for Experience

The core mission of Design For Experience (DfE) is to fuel the growth, improvement, and maturation in the fields of user-centered design, technology, research, and strategy. We do this through a number of programs, but primarily through our sponsorship of UX Magazine, which connects an audience of approximately 100,000+ people to high-quality content, information, and opportunities for professional improvement.

Tweet
Share
Post
Share
Email
Print

Related Articles

Designing for AI? Know what your agent can actually do. This guide breaks down the four core capabilities every UX designer must understand to build smarter, safer, and more user-centered AI experiences.

Article by Greg Nudelman
Secrets of Agentic UX: Emerging Design Patterns for Human Interaction with AI Agents
  • The article examines how UX designers can effectively work with AI agents by understanding the four key capability types that shape agent behavior and user interaction.
  • It emphasizes the importance of evaluating an AI agent’s perception, reasoning, action, and learning abilities early in the design process to create experiences that are realistic, ethical, and user-centered.
  • The piece provides practical frameworks and examples — from smart home devices to healthcare bots — to help designers ask the right questions, collaborate cross-functionally, and scope AI use responsibly.
Share:Secrets of Agentic UX: Emerging Design Patterns for Human Interaction with AI Agents
10 min read

Design systems were meant to streamline design and boost creativity — so why do they often do the opposite?

Article by Itai Vonshak
The Broken Promises of Design Systems: Why Following the Rules Won’t Get You to Great Products
  • The article questions whether design systems really help create better products.
  • It explains how they often limit creativity, are hard to maintain, and don’t scale well.
  • It suggests we need more flexible, AI-powered tools to support great design.
Share:The Broken Promises of Design Systems: Why Following the Rules Won’t Get You to Great Products
3 min read

If we can automate a 787, why not an entire company? Discover how conversational AI and intelligent ecosystems are reshaping the future of work.

Article by Robb Wilson
You Can Automate a 787 — You Can Automate a Company
  • The article explores how automating a plane cockpit led to deeper insights about business automation.
  • It shows how conversational AI and agent-based systems can reduce cognitive load and improve decision-making.
  • It argues that organizations need intelligent ecosystems — not just tools like ChatGPT — to thrive in the age of automation.
Share:You Can Automate a 787 — You Can Automate a Company
8 min read

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

Tell us about you. Enroll in the course.

    This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and